To change accounts on a Roku TV, the simplest method is to unlink the device from the current account through the Roku website, which allows a new account to be linked without a factory reset. If you lack access to the current account, a factory reset is required to remove all personal data and start fresh with a new account.
How to change accounts on Roku TV: the website method
If you have access to the current Roku account credentials, you can unlink the TV directly from the web. This method avoids a factory reset and is ideal when you are handing down a device or have sold it. Sign in to my.roku.com, navigate to "My linked devices" (or "My devices"), select the TV you want to remove, and choose "Remove device from account." If you simply want to switch profiles without removing the device, you can sign out of Roku TV directly on the screen. Before unlinking, you may also want to log out of Paramount plus on Roku to protect your streaming subscriptions. Once unlinked, the TV will be ready for a new user to add it to their account during a fresh Guided Setup.
How to change accounts with a factory reset
When you do not have access to the current account, such as when you bought a used Roku TV, a factory reset is necessary. This process erases personal preferences, unlinks the device from its current Roku account, and removes all installed apps and account information. Before starting, ensure you have the email address and password for the new Roku account you wish to use, as well as your Wi-Fi network name and password and login details for any streaming apps you plan to reinstall.
- Press the Home button on your Roku remote.
- Navigate to Settings, then select System.
- Choose Advanced system settings, then Factory reset.
- Select Factory reset everything and confirm the action.
After the reset, the TV returns to its original, out-of-the-box state and will require a new Guided Setup.
Alternative factory reset methods for your Roku TV
If your Roku TV is unresponsive or you cannot use the on-screen menu, alternative reset methods are available. Some Roku TV models have a physical Reset button, often a pinhole that requires a paperclip; press and hold it for about 10-12 seconds to perform a factory reset. For Roku Pro, Plus, and Select Series models without a physical reset button, hold the Power and Find My Remote buttons simultaneously for 12 seconds to initiate the reset.
Setting up your Roku TV with the new account
Once the factory reset is complete, the TV will launch the Guided Setup. Connect to your Wi-Fi network by entering the network name and password. An activation code will appear on the screen. On a computer or mobile device, go to Roku.com/link and enter the code. Sign in with the new Roku account or create one if needed. The TV will then link to that account automatically.
What to do after changing your Roku account
After the new account is linked, re-add your streaming channels from the Channel Store. Each Roku device can only be linked to one Roku account at a time, so any channels previously installed under the old account will not carry over. Note that changing an account's email or password is a separate process done entirely online by signing in to my.roku.com and updating "Account information"; it does not require a factory reset. Additionally, if you need to manage individual app access, such as signing out of streaming apps, that is handled within each app's settings rather than through the Roku account itself.
