How To Do An Instagram Giveaway



Are you looking to increase your brand’s visibility on Instagram and engage with your audience? One effective way to achieve these goals is by running an Instagram giveaway. Giveaways not only help boost your follower count but also generate buzz around your brand and products. With countless users active on the platform, Instagram giveaways can be an excellent strategy to increase brand awareness, drive traffic to your profile, and even boost sales.

Instagram giveaways allow you to incentivize your audience to interact with your content and spread the word about your brand. Whether you’re a small business owner, an influencer, or an established brand, running a giveaway on Instagram can be a powerful tool to achieve your marketing objectives.

In this article, we’ll guide you through the process of running a successful Instagram giveaway. We’ll cover everything from defining your goals to selecting a prize, setting up rules, and promoting your giveaway. By the end of this article, you’ll have all the knowledge and tools you need to execute a successful Instagram giveaway that will help you achieve your marketing goals.


Why Run an Instagram Giveaway

If you’re wondering why you should invest time and effort in running an Instagram giveaway, let us assure you that the benefits are significant. Here are some compelling reasons why you should consider running an Instagram giveaway:

  • Increased brand visibility: Giveaways attract attention and entice users to engage with your brand. By running a giveaway, you increase your chances of being noticed by a wider audience, including potential customers and influencers.
  • Improved engagement: Giveaways encourage likes, comments, and shares, which boost your engagement rates. This increased interaction not only enhances your brand’s presence but also helps build a sense of community and loyalty among your followers.
  • Growth in follower count: Giveaways often require participants to follow your Instagram account as an entry requirement. This can result in a significant increase in your follower count, allowing you to expand your reach and influence on the platform.
  • Brand loyalty and trust: By offering valuable prizes and delivering on your promises, you can foster a sense of loyalty and trust among your audience. Giveaways provide an opportunity to showcase your brand values and connect with your followers on a deeper level.
  • Product or service promotion: Giveaways offer a fantastic opportunity to showcase your products or services. By choosing a prize that aligns with your brand, you can effectively promote your offerings and generate interest from potential customers.
  • User-generated content: Giveaways often encourage participants to create content related to your brand or products, such as sharing photos or using specific hashtags. This user-generated content can be a valuable asset for future marketing campaigns and can further promote your brand.

These are just a few of the many benefits that come with running an Instagram giveaway. From increasing brand visibility to fostering engagement and loyalty, giveaways have the potential to deliver remarkable results for your marketing efforts. Now that we’ve established the importance of Instagram giveaways, let’s dive into the step-by-step process of running a successful one.


Step 1: Define Your Goals

The first step in running a successful Instagram giveaway is to clearly define your goals. What do you hope to achieve through this giveaway? Having a clear understanding of your objectives will help you tailor your giveaway strategy accordingly. Here are a few common goals to consider:

  • Increase brand awareness: If your primary goal is to increase brand visibility and reach new audiences, focus on creating a giveaway that attracts attention and encourages participants to share your brand with their followers.
  • Boost engagement: If you want to foster a sense of community and engagement among your existing followers, structure your giveaway to encourage likes, comments, and interactions.
  • Grow your follower count: If your main objective is to increase your follower count, make following your Instagram account a mandatory entry requirement for your giveaway.
  • Promote a specific product or service: If you want to highlight a particular product or service, design your giveaway to revolve around that specific offering. This can help generate interest and encourage participants to explore what your brand has to offer.
  • Generate user-generated content (UGC): If you’re looking to collect UGC, such as customer photos or testimonials, create a giveaway that encourages participants to share content related to your brand or products.
  • Drive traffic to your website or landing page: If your goal is to divert traffic to your website or a specific landing page, incorporate a requirement for participants to visit and engage with your online platforms as part of the giveaway entry process.

It’s important to prioritize your goals and ensure they align with your overall marketing strategy. By having a clear focus, you can create a giveaway that not only resonates with your target audience but also brings you closer to achieving your desired outcomes. Once you’ve defined your goals, you can move on to the next step: determining the prize for your Instagram giveaway.


Step 2: Determine the Prize

The success of your Instagram giveaway largely depends on the prize you offer. The prize should be enticing enough to attract participants and align with your brand and target audience. Here are some key factors to consider when determining the prize for your giveaway:

  • Relevance: Choose a prize that is relevant to your brand or industry. It could be one of your own products, a collaboration with another brand, or a popular item in your niche. The more relevant the prize, the more likely it will attract your target audience.
  • Value: The value of the prize can vary depending on your budget and the objectives of your giveaway. Consider offering a prize of higher value to generate more excitement and participation. However, even smaller prizes can be effective if they resonate with your audience.
  • Exclusivity: Offering a limited edition or exclusive item as a prize can create a sense of exclusivity and urgency, motivating participants to enter the giveaway.
  • Popularity: Consider offering a prize that is currently in high demand or trending. This can grab the attention of a wider audience and generate more interest in your giveaway.
  • Bundled prize: Another option is to create a bundled prize package that includes multiple items or services. This can increase the perceived value of the prize and make it more appealing to participants.
  • Alignment with brand values: Ensure that the prize aligns with the values and image of your brand. This will attract participants who are genuinely interested in your brand and increase the likelihood of long-term engagement and loyalty.

Remember, the prize should not only attract participants but also align with your goals for the giveaway. For example, if your goal is to promote a specific product, offer that product as the prize. By offering a relevant, valuable, and appealing prize, you will motivate more users to participate and increase the overall success of your Instagram giveaway.


Step 3: Set Up the Giveaway Rules

In order to ensure a fair and organized giveaway, it’s crucial to establish clear and concise rules. These rules will outline the eligibility criteria, entry methods, and any additional guidelines for participants. Here’s a step-by-step guide on setting up the rules for your Instagram giveaway:

  1. Determine eligibility: Decide who can participate in your giveaway. Will it be open to everyone, or do you have any restrictions, such as age or location limitations?
  2. Specify the entry period: Set a start and end date for your giveaway. This will create a sense of urgency and ensure that all participants have a fair chance to enter.
  3. Decide on the entry requirements: Determine what actions participants need to take to enter the giveaway. This can include following your Instagram account, liking the giveaway post, tagging friends, sharing a specific hashtag, or commenting on the post.
  4. Clarify the limitations: Clearly outline any restrictions or limitations, such as the number of entries allowed per person, whether or not private accounts can participate, or if giveaway accounts are eligible.
  5. Explain the winner selection process: Detail how the winner will be chosen, whether it’s a random selection, a judged criteria, or a combination of both. Specify the date and time when the winner will be announced.
  6. Include any additional requirements: If there are any specific terms or conditions that participants need to be aware of, such as providing consent for their information to be used, mention them in the rules.
  7. Comply with Instagram’s guidelines: Ensure that your giveaway rules align with Instagram’s promotional guidelines. This includes mentioning that the giveaway is not sponsored or endorsed by Instagram.

It’s important to make the rules easily accessible to participants. You can include them in the caption of the giveaway post, link to a separate webpage, or create a highlight on your Instagram profile dedicated to the giveaway rules.

By establishing clear and fair rules, you create transparency, build trust with participants, and minimize confusion throughout the giveaway process. The next step is to create engaging visuals for your giveaway promotion, which we’ll explore in the next section.


Step 4: Create Engaging Visuals

When it comes to running a successful Instagram giveaway, eye-catching visuals are essential. Your visuals not only grab attention but also convey important information about the giveaway. Here are some tips to create engaging visuals for your giveaway promotion:

  • Use high-quality images: Ensure that the images you use for your giveaway are of high quality. Blurry or pixelated visuals can create a negative impression and deter participants from entering.
  • Create a visually appealing design: Incorporate attractive colors, typography, and graphics that align with your brand’s aesthetics. Craft a cohesive and visually pleasing design that stands out in users’ Instagram feeds.
  • Add informative text: Clearly communicate the key details of your giveaway, such as the prize, entry requirements, and deadline. Use easy-to-read fonts and make sure the text is legible on both desktop and mobile devices.
  • Include your brand logo: Feature your brand logo on the visuals to enhance brand recognition and establish a cohesive brand identity.
  • Showcase the prize: Incorporate images or graphics that showcase the prize. This can help create excitement and entice participants to enter.
  • Create scroll-stopping thumbnails: The thumbnail image of your giveaway post can greatly impact engagement. Choose an attention-grabbing thumbnail that compels users to click and learn more about the giveaway.
  • Utilize captions and hashtags: Craft compelling captions that highlight the value of your giveaway and include relevant hashtags to boost visibility. Consider using call-to-action phrases to encourage users to participate.
  • Design story templates: Create visually appealing Instagram Story templates to promote your giveaway. These can include interactive elements, such as polls or countdown stickers, to further engage your audience.

Visuals play a crucial role in capturing users’ attention and encouraging participation in your giveaway. Make sure your visuals are compelling, informative, and on-brand to maximize the impact of your promotional efforts. The next step is to decide on the entry method for your giveaway, which we’ll explore in the following section.


Step 5: Decide on the Entry Method

The entry method you choose for your Instagram giveaway is crucial as it determines how participants can enter and engage with your giveaway. Consider the following factors when deciding on the entry method for your giveaway:

  • Follow to enter: One of the simplest entry methods is to require participants to follow your Instagram account. This helps increase your follower count, expand your reach, and build a loyal audience.
  • Like and comment: Asking participants to like the giveaway post and leave a comment not only boosts engagement but also allows you to interact directly with your audience. Encourage users to share their thoughts, answer a question, or tag friends in the comments to generate more interaction.
  • Tag a friend: Get participants to tag a friend in the comments section to enter the giveaway. This not only increases engagement but also helps expand your reach as participants introduce their friends to your brand.
  • Hashtag entry: Encourage participants to include a specific hashtag in their Instagram posts or stories related to the giveaway. This allows you to track entries easily and creates user-generated content that promotes your brand.
  • Photo or video submission: If you’re looking for user-generated content, ask participants to submit a photo or video related to your brand or the giveaway. This allows you to showcase user creativity and collect valuable content that you can repurpose for future marketing efforts.
  • Entry form: Alternatively, you can create a separate entry form using tools like Google Forms or a landing page on your website. This method allows you to collect specific information from participants, such as their name and email address, in addition to fulfilling your desired entry requirements.

Choose an entry method that aligns with your goals, engagement objectives, and prize offering. Consider the level of interaction required from participants, the ease of tracking entries, and the potential for user-generated content.

It’s important to clearly communicate the entry method in your giveaway post or caption. Provide clear instructions, include any relevant hashtags or tags, and outline any additional steps participants need to take. This ensures a smooth entry process for participants and reduces confusion.

Now that you’ve decided on the entry method, it’s time to promote your giveaway to reach a wider audience. We’ll delve into the promotion strategies in the next section.


Step 6: Promote Your Giveaway

Promoting your Instagram giveaway is key to reaching a wider audience and generating maximum participation. Here are some effective strategies to promote your giveaway and get the word out:

  • Start with your existing audience: Notify your current followers about the giveaway through an announcement post or a story. Encourage them to participate and share the giveaway with their friends.
  • Utilize relevant hashtags: Incorporate popular and relevant hashtags in your giveaway posts to increase visibility. Research and use hashtags that resonate with your target audience and the theme of your giveaway.
  • Collaborate with influencers: Partner with relevant influencers or micro-influencers in your niche who can help amplify your giveaway. They can promote the giveaway to their followers, increasing the reach and engagement of your giveaway.
  • Share on other social media platforms: Cross-promote your giveaway on other social media platforms, such as Facebook or Twitter. Leverage your existing audience on different platforms to encourage participation.
  • Utilize Instagram Stories: Create eye-catching and engaging Instagram Stories to promote your giveaway. Use interactive features like polls and countdown stickers to further engage your audience.
  • Run paid advertisements: Consider investing in Instagram ads to reach a wider audience. Target your ads based on demographics and interests to ensure they reach the right audience who are more likely to engage with your giveaway.
  • Collaborate with other brands: Partner with complementary brands to cross-promote each other’s giveaways. This not only expands your reach but also introduces your brand to a new audience who may have similar interests.
  • Engagement with participants: Actively engage with participants by responding to comments, answering questions, and acknowledging their participation. This shows your appreciation and encourages others to join in.

Promoting your giveaway requires a multi-channel approach to reach a wider audience and maximize participation. Be strategic in your promotion efforts and explore different avenues to create buzz around your giveaway.

Remember to consistently remind your audience about the giveaway throughout the entry period to maintain momentum and encourage participation. Engage with participants actively to keep them excited and maintain the buzz around your giveaway.

With the promotional strategies in place, it’s essential to monitor the giveaway and engage with participants effectively, which we’ll cover in the next step.


Step 7: Monitor and Engage with Participants

Once your Instagram giveaway is live, it’s important to actively monitor and engage with participants. This step ensures that your giveaway runs smoothly and that participants feel acknowledged and valued. Here’s how to effectively monitor and engage with participants in your giveaway:

  • Keep track of entries: Regularly monitor and document all entries to ensure compliance with the giveaway rules. Track entries based on the chosen entry method, such as likes, comments, tags, or hashtags.
  • Respond to comments: Take the time to respond to comments and questions from participants. Engage in conversations and show appreciation for their support and participation.
  • Encourage user-generated content: Engage with participants who submit user-generated content related to your giveaway. Like their posts, leave positive comments, and consider sharing their content on your own Instagram account to showcase their creativity and involvement.
  • Address any issues: Keep an eye out for any issues that may arise during the giveaway, such as duplicate entries or participants not meeting the eligibility criteria. Address these issues promptly and transparently to maintain fairness and avoid confusion.
  • Provide updates: Throughout the giveaway period, provide regular updates on the progress of the giveaway, such as announcing milestones, cross-promoting entries, or sharing participant testimonials. This helps maintain excitement and engagement.
  • Engage with user-generated content: Take the time to engage with user-generated content related to your giveaway. Like and comment on posts that feature your brand or the giveaway, and consider sharing some of the content on your own Instagram account or stories.
  • Stay active on Instagram Stories: Continue to use Instagram Stories to promote your giveaway, share behind-the-scenes content, and provide updates. Utilize interactive features like polls, questions, or quizzes to further engage with participants.
  • Announce winners promptly: Once the giveaway ends, promptly select and announce the winner according to the predetermined selection method. Notify the winner publicly and via direct message, and include a thank you message to all participants for their engagement.

Active monitoring and engagement with participants not only creates a positive experience for those involved but also helps build a loyal community around your brand. By showing genuine appreciation and interest, you encourage long-term engagement and loyalty from your audience.

With the winner selected and announced, we’ll move on to the final step: concluding the giveaway and wrapping up the process.


Step 8: Select and Announce the Winner

Congratulations! You’ve reached the final step of your Instagram giveaway journey – selecting and announcing the lucky winner. This step is crucial in maintaining transparency and ensuring the integrity of your giveaway. Here’s how to effectively select and announce the winner of your giveaway:

  • Selection process: Stick to the selection method outlined in your giveaway rules. Whether it’s a random draw, judging panel, or a combination of criteria, ensure that the selection process is fair and transparent.
  • Verify eligibility: Before announcing the winner, double-check their eligibility and adherence to the giveaway rules. Ensure they have met all entry requirements and complete any necessary steps, such as following your Instagram account or using the designated hashtag.
  • Announcement post: Create a dedicated announcement post or story to reveal the winner. Use captivating visuals and an engaging caption to build suspense and generate excitement.
  • Personalized message: Reach out to the winner personally via direct message to notify them of their win. Congratulate them and provide clear instructions on how to claim their prize.
  • Promote user-generated content: After announcing the winner, showcase user-generated content related to your giveaway. This highlights the engagement and creativity of participants and can help generate further interest in your brand.
  • Show appreciation: Thank all participants for their support and participation. Acknowledge their involvement, and let them know that their contribution is valuable to your brand.
  • Follow through with prize fulfillment: Ensure prompt and reliable prize delivery or fulfillment. Keep communication with the winner open and respond to any inquiries promptly.

After announcing the winner, consider sharing their excitement and appreciation on your social media platforms. This highlights the positive outcome of your giveaway and provides social proof of your brand’s credibility and engagement with your audience.

Remember, selecting and announcing the winner must be done promptly to maintain excitement and trust among your participants. Once the giveaway is concluded and the winner is announced, take the time to evaluate the overall success of your giveaway, including key metrics, participant feedback, and the impact on your brand’s goals and objectives.



Running an Instagram giveaway is a powerful strategy to increase brand visibility, engagement, and follower count. By following the step-by-step guide outlined in this article, you can successfully plan, execute, and manage an engaging giveaway campaign on Instagram.

Remember, the key to a successful giveaway lies in defining your goals, selecting the right prize, setting clear rules, and promoting it effectively. Engaging visuals, a well-thought-out entry method, and active monitoring and engagement with participants further enhance the success of your giveaway. Finally, selecting and announcing the winner should be done with transparency and gratitude towards all participants.

Throughout the process, make sure to monitor the performance of your giveaway, gather participant feedback, and evaluate the impact of your campaign. These insights will help you refine your future giveaway strategies and better align them with your marketing objectives.

So, are you ready to run an Instagram giveaway and take your brand engagement to the next level? Embrace the power of giveaways, connect with your audience, and watch your brand’s visibility and growth soar on the world’s most popular visual platform.

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