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How Much Is A Roku Tv

how-much-is-a-roku-tv

A Roku TV costs between $99.99 and $1,149.99 for Roku-branded Select Series models, with the price driven primarily by screen size and resolution. If you are wondering how much a Roku TV that fits your needs costs, the answer depends on whether you want a compact 24-inch HD set or a large 85-inch 4K QLED display.

What is a Roku TV?

A Roku TV is a smart television with the Roku streaming platform (Roku OS) built directly into the device, eliminating the need for a separate streaming player. This means you can access services like Netflix, Hulu, and Disney+ right from the TV itself without plugging in an extra stick or box. Roku TVs are made by several manufacturers, including TCL, Hisense, Pioneer, Philips, and Westinghouse, in addition to Roku's own branded Select Series models. Setup is quick and easy, typically involving powering up the TV, connecting to the internet, and then accessing streaming content, though you can also connect TV antenna to a Roku device to watch free over-the-air broadcasts.

Roku TV price by screen size and resolution

The price of a Roku TV varies significantly based on factors such as screen size, resolution, and specific features. Roku TVs are available in various sizes, typically ranging from 24 inches to 85 inches. Here is how the price scales:

  • 24-inch HD models start at around $99.99, making them the most affordable entry point for a small bedroom, kitchen, or office.
  • 32-inch to 43-inch models generally fall in the mid-range, with HD versions at the lower end and 4K versions costing more.
  • 50-inch to 65-inch 4K models represent the sweet spot for most living rooms, with prices climbing as size and display technology improve.
  • 75-inch to 85-inch 4K QLED models sit at the top of the range, with the largest Roku-branded Select Series 4K QLED model priced at $1,149.99.

Beyond Roku's own branded TVs, other manufacturers offer their own pricing, so you can find a Roku TV at nearly every budget level.

Factors that affect Roku TV cost

Several key factors determine how much you will pay for a Roku TV:

  • Screen size: Larger screens cost more to manufacture, so a 65-inch model will always be pricier than a 32-inch model from the same line.
  • Display technology: HD models are the most affordable, while 4K and QLED models command a premium for their sharper images and richer colors.
  • HDR support: High Dynamic Range enhances contrast and color, and TVs with HDR typically cost more than those without.
  • Manufacturer brand: While Roku's own Select Series sets have a set price range, brands like TCL and Hisense may offer different price points based on their own design and feature choices.

Roku TV features included at every price

No matter which Roku TV you choose, you get a consistent set of valuable features. The Roku platform itself is free to use, meaning there is no monthly subscription fee required to operate a Roku TV. All Roku TVs offer a simple-to-navigate Home Screen and an uncluttered remote control designed for ease of use. They receive free automatic software updates, which add new features and channels over time. Features like Roku Smart Picture automatically optimize TV signals and picture modes for the best viewing experience. Many Roku TV remotes include voice controls for searching and navigating content, and some enhanced voice remotes include a lost remote finder feature. For private listening, Roku TVs offer a Headphone Mode feature. The Backdrops feature can turn the TV into a digital gallery, displaying famous art, photography, or personal photos. The Roku Channel Store allows users to add new streaming channels to their home screen. You can even use Roku on a non smart TV to bring this same simple interface to an older set.

Is there a monthly fee for Roku TV?

No, the Roku platform is free to use. While the Roku platform is free, accessing content from paid streaming services like Netflix, Hulu, or Disney+ requires separate subscriptions to those services. You only pay for the content you choose to watch, not for the TV's operating system itself.

Where to buy a Roku TV

Roku TVs are widely available from major retailers. You can find them at Amazon, Best Buy, Walmart, and Target, both online and in physical stores. You can also purchase directly from manufacturer sites like TCL and Hisense. If you run into any issues or need help with your device, you can contact Roku through their official support channels for assistance.

Sources

The steps on this page were checked against the following documentation. Last verified 17 September 2026.

  1. Rokuhttps://www.roku.com/intl?next=/&source=www.roku.com
  2. Tclhttps://www.tcl.com/global/en/blog/what-is-roku-tv-and-how-does-a-roku-tv-work
  3. Targethttps://www.target.com/c/tvs-home-theater-electronics-tech/roku/-/N-5xtdjZ56gix
  4. Walmarthttps://www.walmart.com/blocked?url=L2Jyb3dzZS9lbGVjdHJvbmljcy9yb2t1LXR2cy8zOTQ0XzEwNjA4MjVfMTI…
  5. Bestbuyhttps://www.bestbuy.com/site/roku/roku-tvs/pcmcat1536252570545.c?id=pcmcat1536252570545

About the author

Courtney Shuck, hailing from the vibrant city of Houston, Texas, stands as a beacon of knowledge in the realm of mobile app development and user experience.

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