Introduction
When launching a crowdfunding campaign on Indiegogo, one of the key considerations is how to effectively attract backers and generate interest in your project. One powerful tool at your disposal is the option to set a featured perk. A featured perk is a special reward or incentive that stands out from the rest of your campaign offerings, enticing potential backers to pledge their support.
In this article, we will explore everything you need to know about setting a featured perk on Indiegogo. We will discuss the benefits of utilizing this feature, offer practical tips on how to choose the right perk, and provide a step-by-step guide on setting up a featured perk on the platform. By the end of this article, you will have all the knowledge you need to enhance your campaign and increase your chances of success.
Whether you’re a seasoned crowdfunding veteran or a first-time creator, the concept of a featured perk can significantly impact the outcome of your campaign. So, let’s dive in and discover how to make the most of this powerful feature on Indiegogo.
What is a featured perk?
A featured perk is a special offering within your crowdfunding campaign that is given special prominence to attract the attention of potential backers. It is a way to showcase a particular reward or incentive that stands out from the rest, enticing backers to pledge their support. Think of it as a spotlight on your most enticing offering, designed to catch the eye and generate interest.
Setting a featured perk allows you to highlight a specific reward tier or package that you believe will resonate strongly with your target audience. This could be a limited edition item, an exclusive experience, early access to the product, or any other compelling reward that sets your campaign apart.
By featuring a perk, you not only give it greater visibility but also create a sense of exclusivity and urgency among potential backers. The perception that they are getting something special that others may not have access to can drive them to take immediate action and make a pledge.
It’s important to note that a featured perk does not replace the other rewards in your campaign. These perks will still be available to backers, but the featured perk serves as a strategic focal point that captures attention and encourages conversions.
In essence, a featured perk is a marketing tool, allowing you to strategically highlight a reward that you believe will have the greatest appeal to your target audience. It offers a way to differentiate your campaign and give potential backers a compelling reason to support your project.
Benefits of setting a featured perk
Setting a featured perk within your Indiegogo campaign offers several advantages that can significantly boost your chances of success. Here are some key benefits to consider:
- Increased Visibility: A featured perk is positioned prominently on your campaign page, making it immediately visible to visitors. By capturing their attention, you increase the likelihood of them exploring your campaign further and potentially pledging their support.
- Higher Conversion Rates: The focused attention on your featured perk can lead to higher conversion rates. When potential backers see a compelling reward that stands out from the rest, it creates a sense of urgency and exclusivity, prompting them to take action and make a pledge.
- Enhanced Value Proposition: A well-chosen featured perk can strengthen your overall value proposition. It allows you to showcase a reward that is particularly desirable or unique, increasing the perceived value of your campaign and motivating backers to support it.
- Improved Backer Engagement: By highlighting a featured perk, you create a focal point for your marketing efforts. This gives you the opportunity to discuss and promote the perks’ benefits in your campaign updates, social media posts, and other marketing materials. This increased engagement can lead to a deeper connection with your backers and encourage them to share your campaign with others.
- Competitive Advantage: In a crowded crowdfunding landscape, featuring a perk that sets your campaign apart can give you a competitive edge. It adds a layer of exclusivity and unique value to your project, making it more enticing to potential backers who are evaluating multiple campaigns.
These benefits demonstrate the value of setting a featured perk within your Indiegogo campaign. By leveraging this feature effectively, you can attract more attention, drive higher conversions, and ultimately increase your chances of reaching your crowdfunding goals.
How to choose a featured perk
Choosing the right featured perk for your Indiegogo campaign is crucial to its success. Here are some key considerations to help you make an informed decision:
1. Relevance: The featured perk should align well with your campaign’s overall theme and target audience. Consider the interests and preferences of your backers and select a reward that is relevant and appealing to them. It should complement your project and provide added value to your backers.
2. Uniqueness: The featured perk should offer something exclusive or unique. It could be a limited edition item, a one-of-a-kind experience, or early access to your product. By highlighting a perk that stands out from the rest, you create a sense of exclusivity and enhance its perceived value.
3. High Value: The featured perk should provide substantial value to your backers. It should be an enticing reward that justifies the pledge amount. Consider the price point, market value, and the perceived benefits of the perk. Ensure that it offers a compelling incentive for potential backers to choose it over other perks in your campaign.
4. Scarcity: Creating a sense of urgency can drive backers to pledge their support. Consider offering a limited quantity of the featured perk to create a feeling of scarcity. This scarcity can motivate potential backers to act quickly and secure the exclusive reward before it’s no longer available.
5. Cost vs. Reward: Analyze the cost of producing and fulfilling the featured perk in relation to the funding goal of your campaign. Ensure that the perk is financially feasible and doesn’t put an excessive burden on your project’s budget. Striking a balance between cost and reward is essential for a successful crowdfunding campaign.
By carefully considering these factors, you can choose a featured perk that resonates with your target audience, stands out from the competition, and offers substantial value. Remember, the featured perk serves as a strategic highlight within your campaign, so make sure it captures attention and motivates backers to take action.
Setting up a featured perk on Indiegogo
Setting up a featured perk on Indiegogo is a straightforward process. Follow these steps to showcase your chosen reward prominently on your campaign page:
1. Access Your Campaign Dashboard: Log in to your Indiegogo account and navigate to your campaign dashboard.
2. Navigate to the Perks Section: Find the “Perks” tab in your campaign dashboard. This is where you will manage and edit your campaign rewards.
3. Choose Your Featured Perk: Review your existing perks and select the one you want to feature. Ensure that it meets the criteria discussed in the previous section.
4. Edit Perk Settings: Click on the “Edit” or “Settings” option next to the chosen perk. You will be able to modify the perk’s title, description, pricing, and any other relevant details.
5. Enable Featured Perk: Look for an option that allows you to designate the perk as your featured perk. Enable this setting to showcase it prominently on your campaign page.
6. Save Changes: Once you have made the necessary adjustments to your featured perk, save your changes to update the campaign page.
7. Preview and Publish: Take a moment to preview how your campaign page looks with the featured perk. Ensure that it stands out and looks compelling. If everything looks good, click the “Publish” button to make your featured perk live on your campaign page.
Remember to regularly review and update your featured perk as your campaign progresses. You can change the reward, update the description, or modify the pricing based on the feedback and response you receive from your backers.
By following these steps, you can effectively set up a featured perk on Indiegogo to capture the attention of potential backers and increase the chances of your campaign’s success.
Tips to make your featured perk stand out
Setting a featured perk on Indiegogo is just the first step. To maximize its impact and attract more backers, you need to make sure it stands out from the crowd. Here are some tips to help your featured perk shine:
- Create Compelling Visuals: Invest time and effort into creating visually appealing images or videos that showcase your featured perk. High-quality visuals can capture attention and make a lasting impression on potential backers.
- Write an Engaging Description: Craft a compelling and concise description for your featured perk. Clearly communicate the unique value and benefits it offers to potential backers. Use persuasive language and highlight any limited quantities or exclusivity.
- Highlight the Value Proposition: Clearly outline the value that backers will receive by choosing the featured perk. Explain how it solves a problem, enriches their lives, or provides exclusive access to something desirable. Emphasize the benefits and stand out from other perks.
- Offer Early Bird Incentives: Consider offering special early bird incentives for your featured perk. This can create a sense of urgency and encourage backers to pledge their support sooner rather than later.
- Utilize Social Proof: If your featured perk has already garnered positive feedback or gained support from influential individuals or organizations, highlight these endorsements in your campaign. Social proof can build credibility and trust among potential backers.
- Promote Across Channels: Don’t solely rely on the visibility offered on your Indiegogo campaign page. Promote your featured perk across your marketing channels, such as social media, email newsletters, and your website. Reach out to influencers or bloggers who may be interested in featuring your campaign.
- Engage with Backers: Stay active and engaged with your backers by regularly updating them about the progress of your campaign and highlighting the featured perk’s benefits. Respond to questions and comments promptly to build trust and encourage participation.
By implementing these tips, you can effectively make your featured perk stand out, capture the attention of potential backers, and increase the chances of success for your Indiegogo campaign. Remember, the more effort you put into showcasing the value and uniqueness of your featured perk, the more likely backers will be motivated to pledge their support.
Conclusion
In conclusion, setting a featured perk on Indiegogo can significantly enhance your crowdfunding campaign’s success. By strategically selecting and highlighting a compelling reward within your campaign, you can capture the attention of potential backers and drive higher engagement and conversions.
Throughout this article, we explored the concept of a featured perk and its benefits. We discussed how to choose the right featured perk by considering relevance, uniqueness, value, scarcity, and cost versus reward. We also provided a step-by-step guide on setting up a featured perk on Indiegogo, emphasizing the importance of visuals, engaging descriptions, and effective promotion. Additionally, we offered tips to help your featured perk stand out, including the use of social proof, early bird incentives, and active engagement with your backers.
Implementing these strategies will allow you to leverage the power of a featured perk to attract more backers, increase visibility, and ultimately achieve your campaign goals. Remember to regularly review and update your featured perk as your campaign evolves to ensure it remains relevant and enticing.
Now that you have a comprehensive understanding of setting a featured perk on Indiegogo, it’s time to put this knowledge into action. Utilize the tips and strategies outlined in this article to optimize your campaign and make your featured perk shine. By doing so, you will take a significant step towards reaching your crowdfunding goals and bringing your project to life.
