How To Receive Money From “Generosity” By Indiegogo



Welcome to the world of online fundraising with Indiegogo and the powerful tool of Generosity! In today’s digital age, crowdfunding has become a popular way for individuals, businesses, and organizations to raise funds for their creative projects, charitable causes, and entrepreneurial ventures. Indiegogo, one of the leading crowdfunding platforms, offers a user-friendly interface and a wide range of features to help you reach your fundraising goals.

In this article, we will guide you through the process of not only setting up your Indiegogo campaign but also leveraging the Generosity platform to receive contributions with ease. We will explore the steps involved in managing your funds, making withdrawals, and staying connected with your generous contributors.

Whether you are an artist seeking support for your next masterpiece, a nonprofit organization with a mission to make a difference, or an entrepreneur looking to bring your innovative product to market, Indiegogo and Generosity can be invaluable resources.

So, let’s dive in and discover how you can effectively receive money from Generosity by Indiegogo to turn your ideas into reality!


Setting up your Indiegogo campaign

The success of your Indiegogo campaign starts with a compelling and well-structured campaign page. Here are the key steps to set up your campaign:

  1. Craft a captivating story: Begin by outlining your project or cause in a way that resonates with your target audience. Highlight the unique aspects, benefits, and potential impact of your campaign.
  2. Create an engaging video: A captivating video can be a powerful tool to attract attention and connect with potential contributors. Use visuals, storytelling, and a clear call to action to inspire others to support your campaign.
  3. Set realistic goals: Determine the amount of funds you need to achieve your project’s objectives. Be transparent about how the funds will be utilized to build trust with your audience.
  4. Select enticing perks: Offer perks or rewards at different contribution levels to incentivize people to contribute. Make sure the perks are relevant, valuable, and aligned with your campaign’s theme.
  5. Optimize your campaign page: Pay attention to the visual presentation, layout, and formatting of your campaign page. Use high-quality images, clear headlines, and concise yet descriptive paragraphs.

Remember, your campaign page is like a virtual storefront, so make it visually appealing, informative, and easy to navigate. Regularly update your page with new content, such as project milestones, testimonials, and media coverage, to keep the momentum going.

Additionally, don’t forget to leverage the power of social media. Promote your Indiegogo campaign across different social platforms, engage with potential contributors, and encourage your supporters to share your campaign with their networks.

By setting up a compelling campaign page and actively promoting it, you increase your chances of attracting a larger number of contributors who are eager to support your project or cause.


Promoting your Indiegogo campaign

Creating a compelling Indiegogo campaign is just the first step. To truly maximize your fundraising potential, you need to actively promote your campaign to reach a wider audience. Here are some effective strategies to promote your Indiegogo campaign:

  1. Utilize social media: Social media platforms like Facebook, Instagram, Twitter, and LinkedIn can be powerful tools for spreading the word about your campaign. Share engaging posts, eye-catching visuals, and relevant hashtags to increase visibility.
  2. Reach out to your network: Start by leveraging your personal and professional network to gain initial support. Send personalized messages, emails, or make phone calls to friends, family members, colleagues, and acquaintances who may be interested in contributing or sharing your campaign.
  3. Collaborate with influencers: Identify influencers or bloggers in your niche who have a substantial following and a genuine interest in your cause or project. Reach out to them and propose collaborations, such as guest blog posts, social media shoutouts, or product reviews, to tap into their audience.
  4. Run targeted ads: Consider investing in targeted online advertising to reach your intended audience. Platforms like Facebook Ads or Google Ads allow you to target specific demographics, interests, and geographical locations to increase the visibility of your campaign.
  5. Engage with your community: Actively engage with your campaign’s supporters by responding to comments, messages, and inquiries promptly. Show appreciation and provide regular campaign updates to keep your supporters informed and connected.

Remember, effective promotion requires a multi-channel approach. Utilize a combination of online and offline strategies to ensure maximum visibility for your campaign. Consider local newspapers, community events, or even organizing fundraising events to create buzz and attract potential contributors.

Maintaining momentum throughout your campaign is crucial. Keep your supporters engaged by introducing stretch goals, hosting live Q&A sessions, or offering limited-time promotions. These tactics can incentivize more contributions and provide a sense of urgency for potential donors.

Ultimately, the success of your Indiegogo campaign hinges on your ability to effectively promote it. Be proactive, innovative, and persistent in your promotional efforts, and watch as your campaign garners support and contributions from around the world.


Receiving contributions through Generosity

Generosity, a platform powered by Indiegogo, is specifically designed for personal and charitable fundraising. With Generosity, you can easily receive contributions from supporters who believe in your cause or project. Here are the key steps to receive contributions through Generosity:

  1. Create a Generosity campaign: Start by creating a campaign on Generosity. Provide details about yourself, your project, and the funding goal you aim to achieve. Customize your campaign page and showcase the impact of the contributions you receive.
  2. Share your Generosity campaign: Share the link to your Generosity campaign page across various channels such as social media, email newsletters, personal websites, and other online platforms. Encourage your network to contribute and share the campaign with their contacts.
  3. Provide relevant and meaningful updates: Regularly update your contributors on the progress of your project or cause. Share milestones achieved, success stories, or challenges faced. This helps build trust and keeps your supporters engaged and involved in your journey.
  4. Offer perks and incentives: Similar to Indiegogo campaigns, you can offer perks or incentives to your contributors on Generosity. These can range from exclusive merchandise, personalized thank-you notes, or even a mention on your project website.
  5. Express gratitude: Show appreciation to your contributors through personalized thank-you messages, social media shout-outs, or even featuring their names on your campaign page. Expressing gratitude not only acknowledges their support but also encourages others to contribute.

Generosity also provides additional features to enhance your campaign’s effectiveness, such as Generosity InDemand, which allows you to continue raising funds even after the initial campaign ends. This helps you sustain momentum and continue receiving contributions beyond the campaign duration.

Remember to stay engaged with your contributors throughout the campaign. Respond to comments, answer questions, and provide timely updates. Building a sense of community and fostering a connection with your supporters can lead to increased contributions and long-term support.

By leveraging the power of Generosity, you can receive contributions from individuals who share your passion and believe in your mission. Utilize the tools and features available on Generosity to create an engaging and impactful fundraising campaign.


Managing your funds on Indiegogo

Once you start receiving contributions on Indiegogo, it’s important to properly manage and track your funds to ensure a smooth and transparent process. Here are some key aspects to consider when managing your funds on Indiegogo:

  1. Set up a secure payment gateway: Indiegogo provides integrated payment processing options to securely receive and process contributions. Ensure that you have set up a verified and trusted payment gateway to protect your funds and your contributors’ financial information.
  2. Monitor your campaign’s financial dashboard: Indiegogo offers a comprehensive financial dashboard where you can track your campaign’s funding progress, view contribution details, and manage funds received. Regularly monitor and review this dashboard to stay informed of your campaign’s financial status.
  3. Stay transparent with your contributors: It is crucial to maintain open communication and transparency with your contributors. Clearly communicate how the funds will be utilized, provide updates on the progress of your project or cause, and address any concerns or inquiries that arise from your contributors.
  4. Provide regular financial updates: Alongside project updates, share periodic financial reports with your contributors. Outline how the funds have been utilized, the impact achieved so far, and any future expenditure plans. Openly sharing financial details builds trust and accountability with your supporters.
  5. Adhere to tax regulations: Depending on your location and the nature of your campaign, there may be tax implications involved. Consult with a tax professional to ensure compliance with tax regulations and understand any reporting requirements for funds received through Indiegogo.

Indiegogo also offers integrations with popular accounting software, making it easier to track and manage your campaign’s finances. You can export transaction details and financial reports to streamline your accounting processes.

Remember to maintain accurate records of all campaign-related expenses and keep receipts for any purchases made using the funds. This will enable you to provide detailed financial reports and ensure accountability to your supporters.

By effectively managing your funds on Indiegogo, you not only maintain transparency but also build trust with your contributors. This increases the likelihood of continued support and fosters a positive reputation for your future fundraising endeavors.


Withdrawals and receiving the funds

Once your campaign on Indiegogo has successfully reached its funding goal, it’s time to withdraw and receive the funds you’ve raised. Here’s what you need to know about the process of withdrawals and receiving the funds:

  1. Choose a withdrawal method: Indiegogo offers various withdrawal options, including bank transfer and PayPal. Select the method that is most convenient and suitable for you.
  2. Ensure your account details are accurate: Before initiating a withdrawal, double-check that your bank account or PayPal details are correctly entered in your Indiegogo account. Any errors in the provided information could cause delays or complications with receiving the funds.
  3. Reach the withdrawal threshold: Indiegogo has a minimum withdrawal threshold that must be met before you can request a withdrawal. Make sure your campaign’s funds surpass this threshold before initiating the withdrawal process.
  4. Verify your identity: To comply with financial regulations and prevent fraud, Indiegogo may require you to verify your identity. This can involve providing additional documentation, such as a government-issued ID, to confirm your identity and legitimacy as the campaign owner.
  5. Review any applicable fees: Depending on your chosen withdrawal method and location, there may be associated fees for transferring the funds. Take note of these fees and factor them into your budgeting and financial planning.
  6. Initiate the withdrawal: Once you have met the withdrawal threshold and completed any necessary identity verification, you can initiate the withdrawal process through your Indiegogo account. Follow the provided instructions and provide any requested information for a smooth withdrawal process.
  7. Track the status of your withdrawal: Indiegogo provides tools to track the status of your withdrawal. You can monitor when the funds have been transferred and keep track of any associated transaction fees or processing times.

It’s essential to remember that the withdrawal process may take some time to complete due to various factors, such as banking procedures or verification requirements. Be patient and keep communication lines open with Indiegogo’s support team if needed.

Once the funds have been successfully transferred to your designated account, it’s important to manage them responsibly. Follow your outlined budget and spending plan, ensuring the funds are used for their intended purpose as outlined in your campaign.

By understanding the withdrawal process and ensuring accuracy and compliance, you can receive the funds you’ve raised through your Indiegogo campaign and take the necessary steps towards bringing your project or cause to life.


Communicating with your contributors

Effective communication with your contributors is vital to building strong relationships and maintaining their support throughout your Indiegogo campaign. Here are some key strategies for communicating with your contributors:

  1. Personalize your messages: Take the time to send personalized thank-you messages to each of your contributors. Address them by name and express your genuine appreciation for their support. This personal touch goes a long way in making your contributors feel valued and connected to your campaign.
  2. Provide regular updates: Keeping your contributors informed about the progress of your campaign or project is essential. Share updates on milestones achieved, challenges faced, and any changes or improvements you’ve made along the way. This transparency builds trust and provides a sense of involvement for your contributors.
  3. Respond promptly to inquiries: Be responsive to any questions or inquiries from your contributors. Promptly address their concerns and provide accurate information. Demonstrating excellent customer service helps to build a positive relationship and shows that you value their involvement in your campaign.
  4. Create a sense of community: Foster a sense of community among your contributors by encouraging them to interact with each other. This can be through social media groups, discussion forums, or live Q&A sessions. Encourage contributors to share their experiences, insights, and ideas related to your campaign.
  5. Showcase the impact: Keep your contributors inspired by highlighting the impact of their support. Share success stories, pictures, or testimonials that demonstrate how their contributions are making a difference. This reinforces their belief in your campaign and motivates them to continue supporting your cause.
  6. Express gratitude regularly: Thank your contributors at various stages of your campaign, not just at the end. Regularly express your gratitude through social media shout-outs, emails, or acknowledgments on your campaign page. Make them feel like an integral part of your journey.

Remember, clear and consistent communication is key to cultivating a loyal community of supporters. Utilize email newsletters, social media updates, and campaign-specific announcements to keep your contributors engaged and informed.

Additionally, actively listen to your contributors’ feedback and suggestions. Create opportunities for them to share their thoughts and ideas with you. This not only strengthens the relationship but also provides valuable insights for improving your campaign and future endeavors.

By effectively communicating with your contributors, you not only maintain their loyalty but also create a supportive community around your campaign. Your contributors will be more likely to continue supporting your efforts and share your campaign with their networks, further expanding your reach.


Tax implications and legal considerations

When running an Indiegogo campaign and receiving contributions, it’s important to be aware of the tax implications and legal considerations associated with fundraising. Here are some key factors to keep in mind:

  1. Consult with a tax professional: Seek advice from a tax professional to understand the specific tax obligations related to your campaign. Tax laws vary depending on your location and the nature of your fundraising. They can help you determine if the contributions received are subject to income tax or any other taxes.
  2. Distinguish between personal and business fundraising: If you are running a personal fundraising campaign, the contributions you receive may be considered gifts, subject to individual gift tax thresholds and regulations. However, if you are fundraising for a business or nonprofit venture, different tax rules may apply, and it is essential to comply with any relevant regulations.
  3. Keep detailed financial records: Maintain accurate and organized records of all financial transactions related to your campaign. This includes contributions received, expenses incurred, and any fees deducted by the crowdfunding platform. These records will be essential for tax reporting and providing financial transparency to your contributors.
  4. Understand legal obligations and regulations: Familiarize yourself with the legal obligations and regulations governing crowdfunding and fundraising activities in your jurisdiction. This may include compliance with consumer protection laws, privacy regulations, and financial reporting requirements. Ensure that you adhere to these legal obligations to avoid potential legal issues and maintain the trust of your contributors.
  5. Consider the use of funds: Be transparent with your contributors about how the funds will be utilized. Ensure that the expenses align with the purpose outlined in your campaign and adhere to legal and ethical considerations. Misusing or misrepresenting the use of funds can lead to legal repercussions and damage your reputation as a fundraiser.

Each country and region may have its own set of rules and regulations governing crowdfunding and fundraising activities. Research and understand the specific laws that apply to your jurisdiction to ensure compliance.

It’s advisable to seek professional legal advice to navigate the legal landscape surrounding your campaign and to ensure that your fundraising activities are conducted in accordance with all applicable laws and regulations.

By being aware of the tax implications and legal considerations associated with your Indiegogo campaign, you can maintain compliance, protect yourself and your contributors, and provide financial transparency that enhances the credibility of your fundraising efforts.


Tips for maximizing your fundraising potential

To maximize your fundraising potential on Indiegogo, it’s important to employ effective strategies and tactics that engage your audience and inspire them to contribute to your campaign. Here are some tips to help you raise more funds:

  1. Tell a compelling story: Craft a compelling narrative that connects with your target audience. Clearly communicate the purpose, impact, and benefits of your campaign in an emotionally engaging way. A powerful story can inspire others to support your cause.
  2. Utilize high-quality visuals: Include visually striking images and videos that captivate your audience’s attention. High-quality visuals help convey your message effectively and make a strong first impression. Use visuals that are relevant to your campaign and evoke an emotional response from potential contributors.
  3. Offer enticing perks: Create a range of perks or rewards for different contribution levels. Make sure your perks are appealing, exclusive, and align with your campaign’s theme. The more enticing the perks, the more likely it is that potential contributors will be motivated to support your campaign.
  4. Engage with your audience: Actively engage with your audience through social media, emails, and campaign updates. Respond to comments, answer questions, and express gratitude to your supporters. Building a relationship with your audience enhances their sense of connection and encourages them to spread the word about your campaign.
  5. Utilize social proof: Social proof, such as testimonials, endorsements, and reviews, can significantly influence potential contributors. Share stories and testimonials from previous supporters who have benefitted from or believe in your campaign. This social proof builds credibility and trust, encouraging others to contribute.
  6. Create a sense of urgency: Instill a sense of urgency in your campaign by setting specific goals, deadlines, or limited-time offers. Emphasize the urgency of your cause or the exclusivity of your perks to inspire people to take immediate action and contribute to your campaign.
  7. Engage influencers: Collaborate with influencers or individuals who have a strong following in your industry or niche. Seek their support in promoting your campaign, either through endorsements, sharing on social media, or appearing in campaign videos. Influencers can help you reach a wider audience and increase your campaign’s visibility.
  8. Run targeted advertising campaigns: Use online advertising platforms, such as social media ads or search engine ads, to target specific demographics and interests relevant to your campaign. A well-executed advertising campaign can amplify your reach and attract potential contributors who may not have otherwise discovered your campaign.
  9. Show gratitude and keep contributors updated: Regularly express gratitude to your contributors for their support. Keep them updated on the progress of your campaign, milestones achieved, and how their contributions are making a difference. Make your contributors feel like valued members of your campaign community.

Remember, successful fundraising requires consistent effort, creativity, and a genuine connection with your audience. Continuously refine your strategies based on feedback and insights, and adapt your approach to engage more effectively with your target audience.

By implementing these tips, you can maximize your fundraising potential on Indiegogo and increase the chances of reaching and exceeding your campaign’s financial goals.



Indiegogo and its Generosity platform have revolutionized the way individuals, businesses, and organizations raise funds for their creative projects, charitable causes, and entrepreneurial ventures. By following the steps outlined in this article, you can set up a successful Indiegogo campaign, promote it effectively, and receive contributions through Generosity.

Remember to create a compelling campaign page that tells a story and engages your audience. Leverage social media, influencers, and targeted advertising to promote your campaign and reach a wider audience. Utilize the features of Generosity to receive contributions securely and manage your funds with transparency.

Communicating regularly with your contributors and expressing gratitude are key to maintaining a strong relationship and building a supportive community around your campaign. Be aware of the tax implications and legal considerations, and be sure to comply with any relevant regulations.

Finally, employ strategies to maximize your fundraising potential, such as telling a compelling story, utilizing visuals, offering enticing perks, and engaging with your audience. Showcasing social proof and creating a sense of urgency can further motivate potential contributors to support your cause.

With dedication, effort, and strategic implementation of these tips, you can harness the power of Indiegogo and Generosity to bring your ideas to life and make a positive impact in your community or industry. So, start planning your Indiegogo campaign today and embark on an exciting journey of fundraising and achievement!

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