How To Buy From Indiegogo



Welcome to the exciting world of Indiegogo! If you’re looking to support innovative ideas, discover cutting-edge products, and be part of groundbreaking projects, then Indiegogo is the perfect platform for you. Whether it’s a revolutionary tech gadget, a game-changing film, or a life-changing cause, Indiegogo connects passionate creators with enthusiastic backers all over the world.

Indiegogo is a crowdfunding platform that allows individuals and businesses to raise funds for their creative endeavors. It empowers creators to turn their dreams into reality by harnessing the support and generosity of the global community. By backing a campaign on Indiegogo, you become part of a vibrant ecosystem that fuels innovation and drives change.

In this comprehensive guide, we’ll take you through the process of buying from Indiegogo, from creating an account to receiving your purchased products. You’ll learn how to navigate the platform, select the right campaigns to back, understand funding options, manage your contributions, and stay updated on campaign progress.

Whether you’re a first-time backer or an experienced Indiegogo user, this guide will equip you with the knowledge and tools to make informed decisions and have a positive experience throughout your Indiegogo journey. So, let’s dive in and discover how to buy from Indiegogo!


Step 1: Create an Indiegogo Account

Before you can start exploring and backing campaigns on Indiegogo, you’ll need to create an account. Follow these simple steps to get started:

  1. Visit the Indiegogo website at
  2. Click on the “Sign Up” button located in the top right-hand corner of the homepage.
  3. You can choose to sign up with your email address or connect your existing Google or Facebook account for a quicker registration process.
  4. If you choose to sign up with your email, fill in the required information, including your email address, a secure password, and your date of birth. Make sure to read and accept the terms of service and privacy policy.
  5. Once you’ve filled in all the necessary details, click on the “Sign Up” button.
  6. An email will be sent to the address you provided for verification. Click on the verification link in the email to complete the registration process.
  7. Once you’ve verified your email, you can now log in to your Indiegogo account and start exploring the platform.

Creating an Indiegogo account allows you to not only back campaigns but also claim perks, save favorite campaigns for later, and engage with the campaign creators and other backers. It’s your gateway to the exciting world of crowdfunding!

Note that while creating an account is free, backing campaigns may require a financial commitment. Be sure to familiarize yourself with the campaign’s goals, perks, and funding options before making a pledge.

Now that you have your Indiegogo account set up, let’s move on to the next step: exploring campaigns!


Step 2: Exploring Campaigns

Now that you have your Indiegogo account, it’s time to dive into the world of campaigns and discover exciting projects to back. Here’s how you can explore campaigns on Indiegogo:

  1. Log in to your Indiegogo account.
  2. On the Indiegogo homepage, you’ll find a search bar at the top. You can use this to search for specific campaigns by keyword, campaign title, or campaign creator.
  3. Browse through the curated campaign collections featured on the homepage. These collections highlight campaigns from various categories, such as technology, film, fashion, and more.
  4. Scroll down the homepage to find trending campaigns and staff picks. These are campaigns that are gaining traction and have been handpicked by the Indiegogo team.
  5. On the top menu, you’ll see categories such as Technology, Health & Fitness, Art, and more. Click on these categories to explore campaigns specific to your interests.
  6. Use the filters on the left-hand side of the campaign listings page to narrow down your search results. You can filter by campaign type, funding type, location, and other criteria.
  7. Click on a campaign to view its details. Here, you’ll find information about the campaign’s goals, perks, funding progress, and updates from the creators.
  8. Take your time to explore different campaigns and read through their descriptions, watch videos, and view campaign images. This will help you make an informed decision about which campaigns to back.

Don’t be afraid to interact with campaign creators and ask questions. You can use the comments section to engage with the community and get more information about the project.

Remember, each campaign is unique, and it’s important to carefully assess the campaign’s credibility, feasibility, and potential impact before deciding to back it. This will help ensure that your contribution is aligned with your interests and values.

Now that you know how to explore campaigns on Indiegogo, it’s time to move on to the next step: reviewing campaign details!


Step 3: Reviewing Campaign Details

Once you’ve found a campaign that piques your interest, it’s essential to take the time to review its details. Here are the steps to effectively evaluate a campaign on Indiegogo:

  1. Click on the campaign you want to review to access its campaign page.
  2. Take a look at the campaign’s main description to get an overview of the project. This section usually includes details about the product, its features, and the mission of the campaign.
  3. Scroll down to explore the perks section. Here, you’ll find the different levels of contribution and the corresponding rewards you can receive for your support. Make sure to read through these perks and determine which ones align with your preferences and budget.
  4. Check the campaign’s funding goal, funding duration, and funding progress. This will give you an idea of how close the campaign is to reaching its target and whether it’s likely to be successful.
  5. Read through the campaign updates provided by the creator. These updates can give you insights into the progress, challenges, and achievements of the campaign. They can also help you gauge the creator’s commitment and communication with backers.
  6. Take a look at any media, such as images or videos, provided by the campaign. These visuals can give you a better understanding of the product, its design, and its functionality.
  7. Scroll through the comments section to see what other backers are saying about the campaign. This can provide valuable information about the creator’s responsiveness, campaign updates, and overall satisfaction of backers.
  8. Consider the campaign’s timeline and estimated delivery dates. Evaluating these factors will help you manage your expectations regarding when you can expect to receive the product or perk you’ve chosen.

By thoroughly reviewing the campaign details, you can make an informed decision about whether to support the project or explore other options. It’s crucial to consider aspects such as the credibility of the campaign creator, the viability of the product or idea, and the overall potential for success.

Now that you know how to review campaign details on Indiegogo, it’s time to move on to the next step: understanding funding options!


Step 4: Understanding Funding Options

When backing a campaign on Indiegogo, it’s essential to understand the funding options available to you. Here’s what you need to know:

  1. All-or-Nothing: Some campaigns on Indiegogo follow the all-or-nothing model. This means that they must reach their funding goal within a specified timeframe to receive any funds. If the campaign falls short of the goal, all contributions are refunded to backers. This model provides assurance that the campaign can be executed as planned and minimizes the risk for backers.
  2. Flexible Funding: Other campaigns use the flexible funding model. With this option, the campaign can keep all contributions, regardless of whether they reach their funding goal. This model offers more flexibility for creators, but it also means that there may be a higher risk for backers if the campaign does not achieve its goals.
  3. InDemand: After a campaign ends, some successful projects transition to the InDemand phase. During this phase, backers can continue to contribute and access perks, even if they missed the initial campaign deadline. This allows creators to further fund their projects and offer backers ongoing support.
  4. Early Bird Specials: Many campaigns offer early bird specials as a way to incentivize early backers. These perks often provide exclusive discounts or additional benefits for those who contribute during a specific timeframe. Keep an eye out for these special offers if you want to get the best deal on a campaign.
  5. Additional Contributions: In addition to selecting a perk, you may have the option to make an additional contribution to the campaign. This can be a way to show extra support for the project or to receive multiple perks at different contribution levels.

Understanding the different funding options available will help you make informed decisions about the campaigns you choose to back. Consider factors such as the campaign’s funding goal, model, and any additional benefits or risks associated with each option.

Now that you have a grasp of the funding options, it’s time to move on to the next step: backing a campaign!


Step 5: Backing a Campaign

After reviewing the campaign details and understanding the funding options, it’s time to back a campaign on Indiegogo. Here’s how you can support your chosen campaign:

  1. On the campaign page, select the perk you want to receive by clicking on the corresponding contribution level. Make sure to carefully read through the perk description to understand what you’ll be receiving for your support.
  2. If the campaign offers multiple perks, you may need to choose one before proceeding.
  3. Enter the contribution amount you’d like to make. This can be the suggested amount for the selected perk or a custom amount if you prefer.
  4. Review your contribution details, including the amount, perk selected, and any additional contributions.
  5. Choose your payment method. Indiegogo accepts various payment options, including credit/debit cards and PayPal. Follow the prompts to enter your payment information securely.
  6. Double-check all the details, including your contribution amount and payment information, to ensure accuracy.
  7. Click the “Contribute Now” or similar button to finalize your contribution.
  8. Depending on the campaign, you may also be asked to provide shipping information or other relevant details. Follow the instructions provided by the campaign creator to complete this process.
  9. Once your contribution is confirmed, you’ll receive a confirmation email with the details of your support. Keep this email for your records.

By backing a campaign, you’re not only providing financial support to the creator but also joining a community of backers who share a common interest in the project. Your contribution helps bring the campaign closer to its funding goal and enables the creation of innovative products, ideas, or causes.

Congratulations! You’ve successfully backed a campaign on Indiegogo. Now it’s time to manage your contributions and stay updated on the campaign’s progress.

Note: Before backing a campaign, carefully consider the risks associated with crowdfunding, such as project delays, unsuccessful product development, or changes in the creator’s plans. It’s important to make informed decisions and support campaigns that align with your expectations and tolerance for risk.


Step 6: Managing Your Contributions

Once you’ve backed a campaign on Indiegogo, it’s important to know how to manage your contributions effectively. Here are the steps to manage your contributions:

  1. Log in to your Indiegogo account.
  2. Click on your profile icon in the top right-hand corner of the screen.
  3. Select “Contributions” from the drop-down menu.
  4. You’ll see a list of the campaigns you’ve backed, along with relevant details such as the contribution amount, perk selected, and campaign status.
  5. Click on a specific campaign to view more details about your contribution.
  6. From the campaign contribution page, you can review the contribution details, including perks, payment status, and shipping information if applicable.
  7. If there are any changes or updates needed, such as updating your shipping address, click on the appropriate edit option and make the necessary modifications.
  8. If you have any questions or concerns about your contribution, use the “Contact” option to reach out to the campaign creator or the Indiegogo support team.
  9. Stay updated on the campaign’s progress by following any updates posted by the campaign creator. You can find updates on the campaign page or in your email inbox.
  10. Keep track of any estimated delivery dates provided by the campaign. This will give you an idea of when you can expect to receive your perk.

Managing your contributions allows you to stay informed about the campaigns you’ve backed, make any necessary changes, and address any concerns you may have. It’s important to regularly check for updates and communication from the campaign creators.

Remember, crowdfunding campaigns can sometimes face unexpected challenges or delays. Patience and open communication with the campaign creator can help ensure a positive backer experience.

Now that you know how to manage your contributions, it’s time to move on to the next step: tracking campaign progress!


Step 7: Tracking Campaign Progress

Once you’ve backed a campaign on Indiegogo, it’s natural to be curious about its progress and how close it is to achieving its funding goal. Here’s how you can effectively track the progress of a campaign:

  1. Log in to your Indiegogo account.
  2. Go to your profile and click on “Contributions” in the drop-down menu.
  3. Locate the campaign you want to track and click on it to access the campaign contribution page.
  4. On the campaign contribution page, you’ll find information about the campaign’s funding goal, funding duration, and current funding progress.
  5. Check the campaign updates posted by the creator to stay informed about the project’s milestones, challenges, and achievements.
  6. Engage with the campaign community by participating in the comment section. This allows you to connect with other backers, ask questions, and share your excitement about the campaign.
  7. If you want more detailed updates, you can also reach out directly to the campaign creator through the “Contact” option.
  8. Consider following the campaign’s social media accounts or subscribing to their newsletter if available. This can provide additional updates and insights into the progress of the campaign.

Tracking the progress of a campaign allows you to stay connected and informed about its journey. You can witness the impact of your contribution, get updates on potential delays or changes, and celebrate the campaign’s milestones along the way.

Remember that sometimes campaigns may face unexpected challenges or delays. It’s important to be patient and understanding, as these hiccups are often part of the crowdfunding process. Open communication with the campaign creator and the Indiegogo support team can help address any concerns you may have.

Now that you know how to track campaign progress, it’s time to move on to the next step: communication and updates!


Step 8: Communication and Updates

Effective communication and timely updates are essential aspects of your Indiegogo journey. By staying connected with the campaign creator and being informed about the latest developments, you can ensure a smooth and engaging experience. Here’s how:

  1. Check your email regularly for campaign updates. Indiegogo sends important notifications and project updates directly to your registered email address.
  2. Visit the campaign page frequently to stay updated on any new announcements or changes from the campaign creator. Look out for messages or updates posted in the campaign’s “Updates” section.
  3. Engage with the campaign community by posting comments, asking questions, and sharing your excitement or concerns. This creates a platform for open dialogue and allows the campaign creator to address any queries or issues you may have.
  4. Follow the campaign’s social media accounts, if available. Campaign creators often share additional updates and information through their social media channels, such as Facebook, Twitter, or Instagram.
  5. Consider subscribing to the campaign’s newsletter, if offered. This can provide regular updates and exclusive content related to the project you’ve backed.
  6. If you have specific questions or concerns about the campaign, use the “Contact” option on the campaign page. This allows you to directly reach out to the campaign creator or the Indiegogo support team for assistance.
  7. Be patient and understanding if there are delays or changes in the campaign’s timeline. Crowdfunding projects can face unexpected challenges that may impact their progress. Clear and transparent communication helps manage expectations and keeps you informed about any alterations to the original plan.

By actively engaging in communication and staying up to date with the campaign updates, you contribute to a vibrant community experience and enhance your overall journey on Indiegogo.

Now that you know how to stay connected, let’s move on to the next step: preparing for product delivery!


Step 9: Preparing for Product Delivery

As the campaign you backed progresses towards reaching its funding goal and manufacturing the product, it’s important to prepare for the eventual delivery of your perk. Here are some steps to help you get ready for product delivery:

  1. Review the estimated delivery dates provided by the campaign. These dates give you a rough idea of when you can expect your perk to arrive. However, keep in mind that these dates are estimates and may be subject to change.
  2. Ensure that your shipping address is correct and up to date. Log in to your Indiegogo account and go to your profile settings to verify your shipping information. If there are any changes, make sure to update your details to avoid any delivery issues.
  3. Consider adding any specific delivery instructions to your shipping address, if necessary. For example, if you have a preferred delivery time or a secure location to leave the package, you can provide these instructions to the campaign creator or the shipping carrier, depending on their instructions.
  4. Keep an eye out for any communication from the campaign creator regarding surveys or backer-specific information. Some campaigns may require additional details, such as color preferences or size choices, which they’ll collect through backer surveys. Respond to these requests promptly to ensure that your preferred options are considered.
  5. Monitor the campaign updates and communications for any changes or delays. In some cases, the campaign creator may provide updates on manufacturing, quality control, or shipment delays. Stay informed and be patient as the campaign progresses towards fulfilling the perks.
  6. Check your email regularly for tracking information or shipping confirmations. Once the campaign has started shipping the perks, you may receive a notification with tracking details or a confirmation that your perk is on its way.
  7. Notify the campaign creator if you encounter any issues with your delivery, such as missing or damaged items. Reach out to them through the designated contact method or email provided on the campaign page. They will guide you through the process of resolving any delivery-related concerns.

Preparing for product delivery ensures a smooth and hassle-free experience when your backed campaign fulfills your perk. By following these steps, you can minimize the chances of any delivery mishaps and be well-prepared to receive and enjoy your contribution.

Now that you’re ready for product delivery, let’s move on to the final step: post-campaign support!


Step 10: Post-Campaign Support

Once you’ve received your perk and the campaign has successfully concluded, there may still be some aspects of post-campaign support to consider. Here’s what you need to know:

  1. Inspect your received perk for any issues or defects. If you notice any problems, contact the campaign creator to discuss possible solutions or replacements.
  2. Provide feedback to the campaign creator about your experience and satisfaction with the product or perk. Your feedback can help them improve their offerings in the future and provide valuable insights to other potential backers.
  3. If you have any questions or concerns after receiving your perk, reach out to the campaign creator for support. They are often dedicated to ensuring that backers are satisfied and will be willing to assist you.
  4. Consider leaving a review or rating for the campaign on Indiegogo or any relevant platforms. Your review can provide valuable feedback to both the campaign creator and future backers, helping them make informed decisions.
  5. Stay engaged with the Indiegogo community by participating in discussions, sharing your experience, and exploring new campaigns. Your support and involvement contribute to the growth and success of the platform.
  6. If you encounter any issues or need further assistance, you can always reach out to the Indiegogo support team. They are there to provide guidance and help resolve any platform-related concerns you may have.

Post-campaign support is an opportunity to connect with the campaign creator, express your satisfaction, address any issues, and provide valuable feedback. Your engagement and involvement can contribute to the overall success of the campaign and the Indiegogo community as a whole.

Congratulations on completing all the steps and successfully navigating your journey on Indiegogo. Now, armed with your knowledge of how to buy from Indiegogo, you can continue to explore innovative ideas, support exceptional projects, and be part of the exciting world of crowdfunding!



Congratulations on completing your journey through the steps of buying from Indiegogo! You’re now equipped with the knowledge and tools to navigate the platform, explore exciting campaigns, back projects you believe in, and manage your contributions.

Indiegogo offers a unique opportunity to support innovative ideas, connect with passionate creators, and be part of groundbreaking projects. By backing campaigns on Indiegogo, you become an integral part of a global community that fuels innovation, creativity, and positive change.

Remember to carefully review campaign details, understand funding options, and track campaign progress to make the most informed decisions. Stay engaged with the campaign creator and fellow backers through comments and communication channels to foster a sense of community and receive updates.

As you prepare for product delivery and receive your perk, ensure that your shipping information is accurate and be patient as campaigns work towards fulfilling their promises. Your involvement doesn’t end there – provide feedback, leave reviews, and continue exploring new campaigns to support the growing Indiegogo community.

Indiegogo is a platform where dreams come to life, where innovative ideas find support, and where creators and backers come together to shape the future. Now that you have the knowledge and understanding to make the most out of your Indiegogo experience, go forth and discover the incredible projects waiting to be backed.

Thank you for joining us on this journey, and happy crowdfunding!

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