How To Manage Perks On Indiegogo

Introduction

Welcome to the world of crowdfunding, where dreams become reality with the support of a global community. If you’re considering launching a project or business on Indiegogo, one of the most crucial aspects of your campaign will be the perks you offer to your backers. Perks are incentives that entice people to contribute to your campaign by offering them something of value in return.

But managing perks effectively can be a challenging task. It requires careful planning, creativity, and strategic thinking to ensure that your perks not only attract backers but also align with your campaign goals. In this article, we will explore the ins and outs of managing perks on Indiegogo, from understanding their importance to tips for successful perk management.

Before we dive into the details, it’s important to understand why perks matter. Perks serve two main purposes:

1. They act as a token of appreciation for your backers, showing them that their support is valued and acknowledged.
2. They serve as a marketing tool for your campaign, creating incentives for potential backers to contribute and increasing the overall visibility and appeal of your project.

Now that we have established the importance of perks, let’s explore how to set them up effectively on Indiegogo. By offering enticing and well-crafted perks, you can greatly increase your chances of attracting backers and reaching your funding goal.

Understanding Perks on Indiegogo

Before diving into the process of managing perks on Indiegogo, it’s important to have a clear understanding of what perks actually are. Perks are the rewards or incentives that you offer to your backers in exchange for their support and contribution to your campaign.

Perks can take various forms, depending on the nature of your project and your target audience. They can range from physical products, such as merchandise or limited-edition items, to digital rewards like early access to your product or exclusive content. They can also include experiences, such as a meet-and-greet with your team or personalized services related to your project.

When designing your perks, it’s essential to consider your target audience and what would motivate them to contribute. Think about what unique value you can offer and how it relates to your campaign. It’s all about creating a win-win situation for both you and your backers.

• Alignment: Your perks should align with the overall theme and purpose of your campaign. They should reflect the essence of your project and resonate with your target audience.
• Tiered Structure: It’s a good practice to offer perks at different levels or tiers, allowing backers to choose the option that best suits their budget and interest. This helps cater to a wider range of supporters and encourages them to contribute at higher levels for greater rewards.
• Exclusive Offerings: Consider offering perks that are exclusive and not available elsewhere. This creates a sense of exclusivity and value for your backers, making them feel special for supporting your campaign.
• Early Bird Specials: To create a sense of urgency and encourage early support, you can offer limited-time early bird perks with additional benefits or discounts. This strategy can help generate momentum and attract backers at the early stages of your campaign.

By understanding the importance of perks and applying these strategies, you can create an enticing perk structure that captures the attention of potential backers. Now, let’s move on to the process of setting up perks on Indiegogo.

Setting Up Perks

Once you have a clear idea of the perks you want to offer in your Indiegogo campaign, it’s time to set them up effectively. Indiegogo provides a user-friendly platform to create and manage your perks, ensuring a smooth experience for both you and your backers.

Here’s a step-by-step guide to help you set up your perks:

1. Navigate to your campaign dashboard: Log in to your Indiegogo account and go to your campaign’s dashboard. This is where you can access all the tools and settings related to your campaign.
2. Select “Perks” from the menu: Look for the “Perks” tab or menu option in your campaign dashboard. Click on it to access the perks management page.
3. Create a new perk: On the perks management page, you’ll find an option to create a new perk. Click on it to start setting up your first perk.
4. Title and description: Provide a catchy title and a compelling description for your perk. Clearly communicate the value and benefits that backers will receive by choosing this perk.
5. Pricing and quantity: Set the pricing for your perk and specify the number of available quantities. Take into consideration the manufacturing or production costs, shipping expenses, and any additional fees when determining the price.
6. Delivery timeline: Specify the estimated delivery timeline for your perks. Be realistic and consider potential delays that may occur during production or shipping.
7. Images and visuals: Upload high-quality images or videos that showcase your perk. Visuals play a crucial role in attracting attention and enticing backers to choose your perk.
8. Add additional options (if applicable): Depending on your campaign and the perks you offer, you may have options for backers to customize their perks. For example, if you’re offering merchandise, they might be able to choose colors or sizes.
9. Save and publish: Once you have filled in all the relevant details, save your perk and publish it to make it live on your campaign page.

Repeat these steps for each perk you want to create, keeping in mind the tiered structure and alignment with your campaign goals.

Indiegogo also allows you to configure shipping options, manage updates and comments for each perk, and track the performance of your perks through the campaign dashboard. Take advantage of these features to ensure a smooth and efficient perk management process.

Now that your perks are set up, it’s time to make them irresistible to potential backers. In the next section, we’ll explore strategies for creating perks that attract attention and drive engagement.

Creating Irresistible Perks

When it comes to crowdfunding campaigns, the success of your perks lies in their ability to capture the attention and interest of potential backers. To create truly irresistible perks on Indiegogo, consider incorporating the following strategies:

1. Exclusivity: Offer perks that are exclusive and not available anywhere else. This makes backers feel like they’re part of a special community and adds value to their contribution.
2. Early Bird Specials: Create limited-time perks with additional benefits or discounts for early supporters. This not only incentivizes early contributions but also generates momentum and excitement for your campaign.
3. Unique Experiences: Think beyond physical products and consider offering unique experiences or services related to your project. This could include personalized consultations, workshops, or VIP access to events.
4. Limited Editions: Design perks that are limited in quantity or have special features, making them highly desirable to collectors or enthusiasts. This creates a sense of urgency and exclusivity.
5. Bundle Deals: Combine multiple perks into bundle offers, providing backers with more value for their contribution. This encourages backers to choose higher-tier perks and can increase the average contribution amount.
6. Stretch Goals: Introduce stretch goals for your campaign that unlock additional perks or enhancements when specific funding milestones are reached. This motivates backers to spread the word and helps drive the momentum of your campaign.
7. Transparency: Clearly communicate the details and specifications of your perks, including any limitations or potential delays. This builds trust with your backers and avoids any misconceptions or disappointments.
8. Promote Social Sharing: Encourage backers to share your campaign and perks on their social media networks by providing incentives, such as exclusive content or additional perks for reaching a certain number of shares. This expands your reach and attracts new potential backers.
9. Engage with Backers: Stay actively engaged with your backers throughout the campaign. Respond to their questions, provide updates, and show appreciation for their support. This fosters a sense of community and encourages backers to continue promoting your campaign.
10. Showcase Value: Highlight the value and benefits that backers will receive by choosing your perks. Use persuasive language and visuals to demonstrate how your perks can enhance their lives or support a cause they care about.

By implementing these strategies and customizing them to fit your campaign’s unique goals and target audience, you can create truly irresistible perks that attract backers and drive engagement. Remember to continually monitor and optimize your perks based on feedback and campaign performance.

Now that you have created and optimized your perks, it’s time to learn how to effectively manage them during your campaign. Continue reading to discover best practices for perk management.

Managing Perks During Your Campaign

Managing perks during your Indiegogo campaign is crucial to ensure a smooth and satisfying experience for both you and your backers. Here are some best practices to effectively manage your perks:

1. Monitor Backer Engagement: Keep track of the level of engagement and interest in each perk. Analyze the response from backers and make adjustments if necessary. This could involve tweaking the pricing, adding more detailed descriptions, or updating the visuals.
2. Provide Regular Updates: Keep your backers in the loop by providing regular updates on the progress of your campaign and the status of perk fulfillment. This helps build trust and maintain excitement throughout the duration of your campaign.
3. Address Backer Inquiries: Actively respond to questions and inquiries from your backers regarding the perks. Timely and transparent communication is key to keeping your backers satisfied and engaged.
4. Set Realistic Expectations: Clearly communicate the estimated delivery timelines for your perks. Be realistic in your projections and account for any potential delays that may arise during production or shipping.
5. Track Inventory and Shipping: Keep a close eye on the inventory levels of your physical perks and ensure that you have enough stock to fulfill the orders. Use a reliable shipping logistics system or partner to streamline the fulfillment process.
6. Offering Add-Ons: Consider offering add-ons during your campaign. These are extra products or services that backers can purchase in addition to their perk. Add-ons can increase the average contribution amount and provide additional value to your backers.
7. Keep Backers Involved: Involve your backers in the journey of your campaign by seeking their input or feedback on perk designs, features, or other aspects related to your project. This creates a sense of ownership and builds a stronger community around your campaign.
8. Celebrate Milestones: Recognize and celebrate important milestones reached during your campaign. This could include reaching funding goals or unlocking stretch goals. Show your appreciation to your backers and make them feel like they are an essential part of your campaign’s success.
9. Handle Issues Promptly: In case of any issues or problems with perk fulfillment, address them promptly and communicate openly with your backers. If necessary, offer alternatives or solutions to ensure a positive experience for your backers.
10. Stay Organized: Keep all records, order details, and backer information organized. This will help you in managing perk fulfillment efficiently and ensure that each backer receives their perks in a timely manner.

By following these best practices, you can effectively manage your perks during your Indiegogo campaign, ensuring a positive experience for your backers and maintaining the momentum of your campaign.

Once your campaign comes to a close, it’s time to shift your focus to fulfilling the perks for your backers, which we will explore in the next section.

Fulfilling Perks After the Campaign Ends

After the successful completion of your Indiegogo campaign, it’s time to fulfill the perks you promised to your backers. This is a critical step in maintaining your relationship with your backers and ensuring their satisfaction. Here’s a guide on fulfilling perks effectively:

1. Organize Backer Details: Gather all the necessary information, including shipping addresses, perk selections, and any customization preferences requested by your backers. Make sure everything is accurately recorded and categorized.
2. Communicate Updates: Keep your backers informed about the progress of perk fulfillment. Send regular updates on the status of production, estimated shipping timelines, and any potential delays.
3. Quality Control: Before shipping out the perks, conduct a thorough quality control check to ensure that the products meet the promised standards. This may involve checking for defects, packaging the items securely, and including any additional materials or bonuses.
4. Shipping Logistics: Choose a reliable shipping provider or fulfillment center to handle the distribution of physical perks. Take into account the tracking options, delivery times, and costs associated with each shipping option.
5. Package With Care: Pack and label each perk carefully, paying attention to any special instructions or fragile items. A well-packaged perk enhances the overall experience for your backers and reduces the risk of damage during transit.
6. Provide Tracking Information: After shipping the perks, share the tracking numbers or shipment details with your backers. This allows them to track the progress of their perks and gives them peace of mind.
7. Handle Support Inquiries: Be prepared to handle support inquiries or concerns from your backers regarding perk delivery. Respond promptly and address any issues or questions they may have with empathy and professionalism.
8. Follow Up: After the perks have been delivered, follow up with your backers to ensure that they received their perks and are satisfied with the quality. Encourage them to share their feedback and experiences, which can be valuable for future campaigns.
9. Show Gratitude: Express gratitude to your backers for their support and patience throughout the fulfillment process. This can be done through personalized thank-you messages, shout-outs on social media, or even small surprises or bonuses included with the perks.

Remember, the fulfillment process is an opportunity to leave a lasting positive impression on your backers. By staying organized, communicating effectively, and ensuring a smooth and timely delivery, you can foster strong relationships and build a loyal community around your project.

Now that you have a solid understanding of how to fulfill your perks after the campaign ends, let’s move on to some important tips for managing perks successfully.

Tips for Managing Perks Successfully

Managing perks effectively is essential for running a successful crowdfunding campaign on Indiegogo. Here are some valuable tips to help you navigate perk management and ensure a seamless experience for both you and your backers:

1. Plan Ahead: Create a detailed plan and timeline for perk creation, fulfillment, and shipping. Anticipate any potential obstacles or delays and have contingency plans in place.
2. Communicate Clearly: Maintain open and transparent communication with your backers throughout the campaign. Keep them updated on perk progress, any changes in timelines, and address any questions or concerns promptly.
3. Stay Organized: Keep meticulous records of backer information, perk selections, and shipping details. Use a spreadsheet, project management tool, or crowdfunding platform features to keep track of everything.
4. Prioritize Customer Service: Provide exceptional customer service to your backers. Be responsive, polite, and helpful when addressing their inquiries or concerns. A positive experience contributes to the overall success of your campaign.
5. Consider Surveys: Use surveys to collect additional information from your backers, such as size preferences for apparel or customization options for certain perks. This allows you to tailor the perks to their specific needs.
6. Manage Expectations: Be realistic about perk delivery timelines and set clear expectations with your backers from the beginning. If there are any delays, communicate transparently and provide regular updates.
7. Test Prototypes: If you’re offering physical products as perks, make sure to prototype and test them thoroughly before launching your campaign. This helps to spot any potential issues early on and ensures the quality of the final product.
8. Calculate Costs Accurately: Properly calculate the costs associated with producing and delivering each perk. Consider manufacturing, packaging, shipping, and any additional fees or taxes that may apply. Setting realistic prices helps avoid financial setbacks.
9. Collaborate with Experts: If you’re new to running a crowdfunding campaign or perk fulfillment, consider seeking guidance from experts or joining communities of experienced campaigners. Their insights can help you navigate challenges and optimize perk management.
10. Keep Backers Engaged: Continuously engage with your backers throughout the campaign, even after they have received their perks. Share updates, exclusive content, or opportunities for them to provide feedback or participate in future initiatives.

By applying these tips, you’ll be well-equipped to manage your perks successfully and provide a positive experience for your backers. Remember, satisfied backers not only contribute to the success of your current campaign but can also become advocates for your future projects.

Final Thoughts

Managing perks on Indiegogo requires careful planning, effective communication, and a commitment to delivering on your promises. By understanding the importance of perks, setting them up strategically, and managing them efficiently, you can create a rewarding experience for your backers and increase the overall success of your crowdfunding campaign. Embrace the perks as an opportunity to build strong relationships, foster a loyal community, and bring your project to life.

Final Thoughts

Managing perks on Indiegogo is a vital aspect of running a successful crowdfunding campaign. By understanding the significance of perks, carefully designing them to align with your campaign goals, and effectively managing them throughout the campaign and fulfillment process, you can create an engaging and rewarding experience for both you and your backers.

Remember, perks serve as tokens of appreciation to your backers and valuable marketing tools for your campaign. They should be enticing, unique, and reflective of your project’s vision. Offering exclusive perks, early bird specials, unique experiences, and limited editions can help attract and retain the interest of potential backers.

Setting up perks on Indiegogo is a straightforward process, with the platform providing user-friendly tools and features. Take advantage of these tools to create visually appealing perk listings, clearly communicate the value and benefits of each perk, and provide options for customization or personalization where applicable.

Managing perks during your campaign requires ongoing monitoring, engaging with backers, and addressing inquiries or concerns promptly. Regular updates, transparency, and efficient communication play a crucial role in maintaining the trust and satisfaction of your backers.

After a successful campaign, fulfilling the perks becomes a priority. Take the time to organize backer details, ensure quality control of the perks, and choose a reliable shipping provider or fulfillment center to handle the distribution process. Stay organized, provide tracking information to your backers, and handle any support inquiries promptly to ensure a smooth delivery experience.

Throughout the entire process, prioritize customer service, engage with your backers, and manage expectations to build strong relationships and foster a supportive community. By following best practices, staying organized, and providing an exceptional crowdfunding experience, you can build a loyal following and pave the way for future campaign successes.

Remember, managing perks is not just about fulfilling obligations. It’s about creating a positive and memorable experience for your backers, generating excitement, and building trust. So, embrace the perks as an opportunity to connect with your audience, showcase the value of your project, and bring your vision to life.