To pin a post on Instagram, open the app, go to your profile, tap the post you want to pin, select the three-dot menu, and choose "Pin to your profile." This moves the post to the top of your profile grid and displays a small pin icon, making it the first thing visitors see.
What to know before you pin a post on Instagram
Before you pin a post on Instagram, understand these key facts about the feature. You can pin up to three posts or Reels to the top of your profile grid. Each pinned post shows a pin icon so visitors know it's highlighted. Stories and posts from other users cannot be pinned to your profile. Ensure your Instagram app is updated to the latest version to access the pinning feature, which was introduced around June 2022. If you want to engage your audience in real time instead, you can go live on Instagram to broadcast directly to your followers.
How to pin your first post
- Open the Instagram app on your mobile device.
- Go to your profile by tapping your profile picture in the bottom right corner.
- Find the post you want to pin and tap on it to open it.
- Tap the three-dot menu icon in the top right corner of the post.
Select 'Pin to your profile'
- Select "Pin to your profile" from the menu options.
- The post will immediately move to the top of your profile grid and display a small pin icon.
Pinned posts stay at the top of your grid regardless of when they were originally published. You can pin photos, videos, carousel posts, and Reels.
How to manage multiple pinned posts
When you pin a new post, the most recently pinned post appears first (leftmost position), and earlier pinned posts shift to the right. Since you can pin up to three posts, you must unpin an existing post before pinning a new one. This behavior lets you control which content stays most prominent.
How to unpin a post
- Go to your profile and tap one of your pinned posts.
- Tap the three-dot menu icon in the top right corner.
- Select "Unpin from profile" or "Unpin from main grid".
When you unpin a post, it returns to its original chronological spot in your profile grid. This is useful if you want to change which content is highlighted or if you want to rearrange Instagram posts to better showcase your work.
Next steps for your Instagram profile
Once you've pinned your best content, consider other ways to enhance your profile. You might try creating a poll on Instagram to engage your audience directly in your Stories, or create a highlight on Instagram to save important Stories permanently below your bio. These features work alongside pinned posts to make your profile more dynamic and useful for visitors.
