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Semrush Review: Is It the Best SEO Tool Today?

SEMrush Featured

There are many things you have to learn to be successful online, especially in the digital marketing industry. One of these is search engine optimization or SEO. The SEO world can be a tad bit confusing, especially for newbies. To simplify, SEO revolves around improving the quality of your site to increase its visibility on search engines and generate traffic to your site. It can also increase the sales potential of your offering’s products or services. If you’re looking for a tool to help you with SEO, Semrush is one that you have to check out.

If you want to know more about how Semrush can help you through SEO and see if it’s one of the best platforms around, continue reading this guide.


What Is Semrush?

Screenshot from SEMrush


Founded in 2008, Semrush started with just two features on offer. Since then, it has grown to offering almost 50 SEO tools and catering to over seven million clients globally. Semrush focuses on three key areas crucial to digital marketing: online visibility management, content marketing, and SaaS.

You are guaranteed that with Semrush, you get all the SEO tools you need. SEOrush provides some of the most comprehensive data essential for digital marketers. This includes data on website traffic, online advertising, social media, brand mentions, and content.

Notable media outlets also use the information that Semrush clients provide. These include Bloomberg, Herald Sun, Business Insider, The Washington Post, Reuters, and the Daily Mail.


Semrush Subscription & Cost

Semrush plans and pricing
Photo from official Semrush website


Subscription Tiers

Semrush is your one-stop shop for all your SEO needs. You might be so excited to try out Semrush so you can funnel traffic to your website. Semrush offers three subscription tiers which are as follows:



The Semrush Pro Plan is perfect for business start-ups that have cost constraints. It is priced at $119.95 per month. The Pro Plan allows you to run your projects flawlessly with the cool features of Semrush! Other features include having access to sources of traffic and social media ranking. The Pro Plan also has read-only sharing access.



The Semrush Guru subscription plan is perfect for medium-sized organizations. This includes the features of the Pro plan plus the perks of a content marketing platform, historical data, Google Data Studio integration, and many more. It is priced at $229.95 per month.



The Semrush Business subscription plan is priced at $449.95. This is perfect for large businesses that have a massive web presence. Aside from all the features from Guru, the Business plan also grants you API access, extended limited and sharing options, and Share of Voice metric.



Do note that the trends, including awesome features like market explorer, traffic analytics, competitor benchmarking, bulk traffic analysis, and top pages, can be availed at $200 per month.

The agency growth kit, meanwhile, ($100/month) includes advanced reporting brand, white-label, agency partner certification, and listing, and unlimited client managers.


Accepted Payment Methods

Semrush accepts major credit card lines and payment platforms:

  • PayPal
  • Visa
  • Discover
  • American Express
  • Mastercard
  • Check Orders
  • Wire Transfers


Semrush SEO Tool Features

Screenshot from SEMrush


Traffic Analytics

Traffic Analytics helps you analyze your competitors, assess potential partners, and find data on prospective sales. It is an integral tool that helps you bump your way up to the top in the digital world.

To date, Semrush has the following statistics on Traffic Analytics:

  • 500 TB of raw data
  • 190 participating regions and countries
  • 200M panelists
  • 1B events analyzed per day


Domain Analytics

Here is a snapshot of Semrush’s statistics on domains:

  • 543 desktop keywords
  • 80.1M mobile keywords
  • 774 M desktop domain profiles
  • 32.1 M mobile domain profiles


Display Advertising

The Display Advertising report is another useful tool you can do to up your game in the SEO world. This report allows you to estimate how your competitors build their ads. You can also discover the top publishers and advisers through this report! With Semrush, they partner with advertisers worldwide to ensure their clients can have advertising sponsors relevant to their area.

  • 5.2 M total advertisers
  • 3.5 M publishers
  • 310 M ads


Keyword Research

Keyword Analyzer
Photo from SEMrush


With the keyword research tool, you will know the most appropriate keywords for your site. Semrush offers comprehensive tool features to determine the appropriate keyword search for your site.


On-Page SEO

SIte Audit
Photo from SEMrush


The tools included here are site audit, an on-page SEO checker, and a Log file Analyzer.


Competitor Analysis

Photo from SEMrush


Increase your website traffic and be competitive with other sites through this key feature.


Content Marketing

With this feature, you can develop a powerful content strategy that utilizes data-driven solutions.


Rank Tracking

Track daily trends that affect your target location and keyword. There are three tools in this feature. It includes Position tracking, sensors, and Ranks.


Social Media Management

The tools here are Social Media Poster and Social Media Ads.


Link Building

Screenshot from SEMrush


Do you want to increase your backlinks? Then, this feature is for you. Tools included are backlink auditing, backlink analytics, backlink gap, bulk backlink analysis, and the link-building tool.



Semrush provides all users a clear picture of their backlink profile. Remember that link building is a ranking factor for SEO, and the collection of external backlinks is called a backlink profile. The more links you have, the better.

  • 43.8 T backlinks
  • 1.6 B referring domains
  • 17.3 B URLs crawled per day


Content Creation and Distribution

With this tool, you can curate and share articles that will link readers to your website.


Content Optimization

This feature curates content that will appeal more to your target audience.


Content Marketing Analytics

This allows you to check on your competitor’s performance. In addition, this feature includes the Content Audit and Post Tracking tools.


Market Analysis

This feature allows you to check where you are in the SEO industry to stay competitive. The tools in the market analysis include market explorer and traffic analytics.


Paid Advertising

This tool allows you to peek at the ads from your competitors. This feature includes keyword magic tools, advertising research, display advertising, and PLA advertising.


Competitor PR Marketing

Competitor PR
Screenshot from SEMrush


With this feature, you can track the online mentions of your rivals. You can also track their online activity. Another thing you can do here is to build your brand reputation.


PPC Keyword Research

You can build your search campaign with this keyword research tool!


Website Monetization

Who does not want to monetize their website? With this feature, you can network with powerful bloggers and get sponsorship. This tool includes display advertising, an on-page SEO checker, and an SEO writing assistant.


Semrush Pros & Cons


  • Offers a very comprehensive SEO data toolset.
  • Semrush has its crawler, which can check all the pages to improve or fix errors.
  • Offers competitor analysis report, which includes competitor keywords, traffic metrics, trends, and even ads!


  • Only one user per paid plan.
  • Social media posters have bugs because users cannot connect to Facebook accounts.
  • The keyword magic tool can be confusing because it only shows keyword variants and not the seed keyword itself.


Semrush Alternatives



Photo from Ahrefs


Ahrefs is a great SEO marketing tool that offers a wide range of SEO features. These include the ability to record new backlinks, record broken backlinks, anchor text of links, and links accrued over time. However, the local rank tracker could be improved.



Moz has been around for years, so you can say that this SEO marketing tool is quite credible. They boast of a friendly user interface, fast onboarding for a new client, and leaders in the SEO space. One improvement aspect is to remind their clients that their renewal is almost up!



Serpstat offers solid keyword research functionality and generous rank tracking limits. They cost more compared to their competitors and also offer additional costly tools.


Is Semrush the Best SEO Marketing Tool Today?

Semrush, hands down, is the best SEO marketing tool today. In fact, it is your one-stop SEO shop because it offers the best SEO tools out there – and more! All in all, SEMrush also gives you a wide variety of subscription tiers to choose from.

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