How To Ship Products For Your Indiegogo Campaign



Shipping products for your Indiegogo campaign is a crucial aspect of ensuring the success of your project. Whether you are shipping physical products or reward items to your backers, it is important to have a well-organized and efficient shipping process in place.

Choosing the right shipping partner, preparing your products for shipment, and organizing the logistics can be daunting tasks. However, with the right strategies and practices, you can streamline the shipping process and deliver a positive experience for your supporters.

In this guide, we will delve into the various aspects of shipping products for your Indiegogo campaign. From choosing the optimal shipping partner to tracking your shipments and dealing with returns, we will provide you with valuable insights and practical tips.

By following the information and guidelines presented here, you will be able to navigate the shipping process with ease and ensure that your backers receive their products in a timely and satisfactory manner.

So, let’s get started by exploring the first step in the shipping process – choosing the right shipping partner.


Choosing the Right Shipping Partner

When it comes to shipping your products for your Indiegogo campaign, selecting the right shipping partner is crucial. The shipping partner you choose will play a significant role in ensuring that your packages are delivered securely and on time to your backers.

Here are some key factors to consider when choosing the right shipping partner:

  • Shipping Rates: Compare shipping rates from different carriers to ensure you are getting the best deal. Consider factors like package weight, destination, and delivery speed.
  • Tracking Options: Look for a shipping partner that offers robust tracking capabilities. This will enable you and your backers to monitor the progress of the shipment from pickup to delivery.
  • Insurance Coverage: Protect your products and the investment you have made by selecting a shipping partner that offers insurance coverage. This way, you can have peace of mind knowing that you are financially protected in case of any damage or loss during transit.
  • Delivery Options: Consider the delivery options provided by the shipping partner. Depending on your campaign’s needs, you may want to offer different options such as standard shipping, express delivery, or even international shipping.
  • Customer Service: Evaluate the level of customer service provided by the shipping partner. Are they responsive to inquiries and capable of resolving any issues that may arise? Excellent customer service can make a significant difference in ensuring a smooth shipping experience.

It is also important to read reviews and seek recommendations from other Indiegogo campaigners who have previously shipped their products. Their experiences can provide valuable insights into the quality and reliability of different shipping partners.

By taking the time to research and assess your options, you can find a shipping partner that aligns with your campaign’s requirements and ensures a seamless shipping experience for both you and your backers.


Preparation for Shipping

Before you begin shipping your products for your Indiegogo campaign, it is important to properly prepare and organize your inventory. This preparation will help ensure a smooth and efficient shipping process, improving the overall experience for both you and your backers.

Here are some essential steps to take when preparing for shipping:

  • Inventory Management: Keep track of your inventory to avoid any discrepancies or delays during the shipping process. Use software or spreadsheets to monitor your stock levels and update them regularly.
  • Quality Control: Inspect each product to ensure they are in perfect condition before shipping. This includes checking for any defects, damages, or missing components. Maintaining high-quality standards will help prevent negative experiences for your backers.
  • Secure Packaging: Choose appropriate packaging materials to ensure your products are well-protected during transit. Use sturdy boxes, bubble wrap, and other padding materials to minimize the risk of damage. Consider using branded packaging to enhance the unboxing experience for your backers.
  • Labeling: Clearly label each package with the recipient’s address, return address, and any relevant tracking numbers. This will help the shipping carrier and your backers identify and track the shipments easily.
  • Documentation: Prepare all necessary documentation, such as customs forms for international shipments. Ensure that the paperwork is accurate and complete to avoid any delays or complications during customs clearance.
  • Shipping Supplies: Stock up on shipping supplies, including boxes, tape, labels, packing materials, and any additional materials you may need. Having everything on hand will expedite the packaging process.

It is also a good practice to establish a designated shipping area where you can efficiently pack and prepare your shipments. This will help you stay organized and minimize the chances of misplacing or mixing up packages.

By taking the time to properly prepare and organize your inventory, you can ensure a seamless and hassle-free shipping process, leading to happier backers and a more successful Indiegogo campaign.


Packaging Your Products

Proper packaging is essential when shipping your products for your Indiegogo campaign. The packaging not only protects your items during transit but also adds to the overall presentation and experience for your backers.

Consider the following tips when packaging your products:

  • Appropriate Box Sizes: Choose boxes that are the right size for your products. Avoid using oversized boxes as they can result in higher shipping costs and may not provide sufficient protection. Use packaging that fits your products snugly to prevent shifting during transit.
  • Wrap and Padding: Use appropriate padding materials such as bubble wrap, foam inserts, or packing peanuts to secure your products inside the box. This will help absorb any shocks or impacts during transportation.
  • Sealing: Ensure that your boxes are securely sealed using strong packing tape. Double-check for any openings or weak spots that may compromise the integrity of the packaging.
  • Branding: Consider using branded packaging or adding a personalized touch to your packages. This can include adding custom labels, thank you notes, or any other elements that align with your campaign’s branding. It enhances the unboxing experience for your backers and adds a professional touch to the overall presentation.
  • Clear Instructions: Include clear instructions for your backers on how to handle and open the package. This can be particularly important if your product requires special care or assembly upon arrival.
  • Consider Fragile Items: If you are shipping fragile items, take extra precautions. Use additional padding and cushioning materials to protect delicate parts. Clearly label the package as “fragile” to alert the shipping carrier and ensure proper handling.

Remember to weigh your packages accurately and calculate the shipping costs accordingly. Incorrect weight measurements can lead to unexpected shipping charges or delays during transit.

By paying attention to the packaging details, you can ensure that your products arrive safely and in pristine condition, delighting your backers and leaving a positive impression of your campaign.


Printing Shipping Labels

Printing shipping labels is an essential step in the shipping process when sending out products for your Indiegogo campaign. Shipping labels serve as the primary identification for your packages and provide crucial information for the shipping carrier and your backers.

Here are some important considerations when printing shipping labels:

  • Accurate Information: Ensure that all the information on the shipping label is accurate and up-to-date. This includes the recipient’s address, your return address, and any special instructions for the carrier or recipient.
  • Legibility: Print the labels clearly and legibly to avoid any misreadings or errors. Use a standard font size and ensure that the labels are not smudged or distorted in any way.
  • Placement: Attach the shipping labels securely to your packages. Place them on a flat surface of the box, preferably on the top or one of the larger sides. Avoid placing labels on seams, edges or areas that may get damaged or torn during transit.
  • Barcodes and Tracking Numbers: If your shipping labels include barcodes or tracking numbers, make sure they are properly printed and scannable. These codes are essential for tracking the progress of your shipments and ensuring accurate delivery.
  • Label Protection: Consider using clear shipping label pouches or adhesive shipping label sleeves to protect the labels from smudging, tearing, or getting damaged due to weather conditions or handling.
  • Confirmation and Tracking: After printing the shipping labels, double-check that all the necessary information is present and accurate. Make a note of the tracking numbers associated with each label so you can easily track the status of your shipments.

It is recommended to use a high-quality printer and appropriate label paper or adhesive labels for printing shipping labels. This will ensure that the labels adhere well to the packages and are legible for the shipping carrier.

By following these guidelines and paying attention to the details when printing shipping labels, you can enhance the efficiency and accuracy of your shipping process, resulting in smoother deliveries for your backers.


Organizing Your Shipping Process

Organizing your shipping process is crucial for maintaining efficiency and ensuring that your products reach your backers in a timely manner. By implementing a well-structured system, you can streamline your shipping operations and minimize the chances of errors or delays.

Here are some tips to help you organize your shipping process:

  • Centralized Shipping Area: Designate a specific area in your workspace for handling and packaging shipments. This will help you keep all shipping supplies, labels, and equipment in one place, making it easier to access and manage.
  • Order Fulfillment: Establish a clear process for fulfilling orders. This includes retrieving the correct items from your inventory, verifying the order details, and preparing the packages for shipment. Having a streamlined workflow will prevent mix-ups and ensure accurate fulfillment.
  • Batch Processing: Consider batching your shipping tasks to maximize efficiency. Instead of processing orders individually, group orders that share similar shipping requirements. This allows you to streamline the packaging, label printing, and carrier pickup processes.
  • Tracking System: Implement a tracking system to monitor the status of each shipment. Use spreadsheets, order management software, or shipping platforms that provide tracking updates. This will help you keep track of which packages have been shipped and their delivery status.
  • Pickup and Drop-off Schedule: Coordinate pickup or drop-off schedules with your shipping carrier. This helps ensure that your shipments are collected or dropped off at the specified times, minimizing any delays in transit.
  • Streamlined Communication: Establish clear communication channels with your shipping carrier. This includes providing accurate contact information and promptly responding to any inquiries or issues that may arise during the shipping process.

Additionally, consider automating certain aspects of your shipping process by integrating with shipping software or platforms. This can help streamline label generation, address validation, and tracking updates, saving you valuable time and effort.

By organizing your shipping process effectively, you can maintain a smooth and efficient workflow, ensuring that your backers receive their products promptly and with a positive shipping experience.


Tracking Shipments

Tracking your shipments is essential to keep both you and your backers informed about the progress and status of the deliveries. By providing tracking information, you offer transparency and peace of mind, ensuring a positive shipping experience for your supporters.

Here are some important steps to effectively track your shipments:

  • Tracking Numbers: Obtain tracking numbers from your shipping carrier for each package. These unique numbers serve as identifiers and allow you and your backers to monitor the whereabouts of the shipments.
  • Tracking Notifications: Set up automated tracking notifications to keep your backers informed. This can include automated emails or SMS alerts that provide updates on the shipment’s progress, such as when it is out for delivery or if there are any delays.
  • Customer Access: Provide your backers with easy access to their tracking information. This can be done by sending them the tracking numbers directly or by integrating a tracking portal on your campaign’s website where they can input their order details and view the status of their shipments.
  • Tracking Integration: If you are using an e-commerce platform or shipping software, ensure that it integrates with the tracking systems of your shipping carriers. This allows for real-time tracking updates and simplifies the process of managing and sharing tracking information.
  • Proactive Communication: If there are any delays or issues with a shipment, proactively communicate with your backers to keep them informed. Address any concerns they may have promptly and provide alternative solutions, such as expedited shipping or replacements, if necessary.
  • Monitoring and Exception Management: Regularly monitor the tracking information for your shipments. Pay attention to any exceptions or delivery issues that may arise. If you notice any discrepancies or concerns, promptly contact the shipping carrier to resolve the matter.

By tracking your shipments and keeping your backers informed, you build trust and confidence in your campaign. It also allows you to stay on top of any potential issues, ensuring that deliveries are rescheduled or resolved promptly.

Remember that timely and accurate tracking information contributes to a positive shipping experience, leading to satisfied backers who are likely to support future projects and recommend your campaign to others.


Dealing with Returns and Exchanges

Handling returns and exchanges is an inevitable part of shipping products for your Indiegogo campaign. Despite your best efforts, there may be instances where a backer wants to return an item or exchange it for a different size or variant. It is important to have a clear and hassle-free process in place to handle such requests.

Here are some guidelines for effectively dealing with returns and exchanges:

  • Clearly Define Return and Exchange Policies: Clearly communicate your return and exchange policies to your backers before they make a purchase. Include information on the timeframe for returns, conditions for accepting returns, and any associated fees or requirements.
  • Streamlined Communication: Set up a dedicated channel for handling returns and exchanges. Promptly respond to any inquiries or requests and provide clear instructions on the return process. Ensure that your communication is friendly and empathetic to maintain customer satisfaction.
  • Return Authorization and Labels: Establish a process for issuing return authorizations and providing return labels. This will help you track returned items and ensure that they are sent to the correct address. Consider including return labels in the original package to facilitate the return process.
  • Quality Control Inspection: Upon receiving returned items, conduct a thorough inspection to ensure they are in the same condition as when they were shipped. This will help you determine whether a refund or exchange is appropriate.
  • Refund or Exchange Options: Provide flexible options for your backers, such as issuing refunds to their original payment method or offering exchanges for a different item or variant. Work closely with your backers to find a suitable solution that satisfies both parties.
  • Efficient Processing: Once a return or exchange is approved, process it as quickly as possible. Promptly issue refunds, ship out replacements, or provide store credits, depending on the agreement with the backer.
  • Continuous Improvement: Keep records of returns and exchanges and analyze the reasons behind them. Use this feedback to improve your product quality, sizing options, or any other areas that may contribute to a high return rate. Aim to minimize returns and provide excellent customer satisfaction.

By establishing clear policies and processes, handling returns and exchanges promptly, and maintaining open communication with your backers, you can effectively manage these situations and maintain a positive relationship with your supporters.

Remember, a smooth and customer-friendly return and exchange process can enhance your campaign’s reputation and build trust among your backers.


International Shipping Considerations

Shipping products internationally for your Indiegogo campaign opens up opportunities to reach a wider audience and expand your business beyond borders. However, it also introduces additional complexities and considerations that you need to address to ensure a successful international shipping experience.

Here are some important factors to consider when shipping internationally:

  • Customs and Duties: Understand the customs regulations and import duties of the countries you plan to ship to. Research and communicate these requirements to your backers to avoid any unexpected costs or delays. Provide accurate and detailed customs declarations to facilitate customs clearance.
  • Shipping Options: Research and select reliable international shipping carriers. Consider factors such as cost, delivery speed, tracking capabilities, and reputation. Choose carriers with experience in international shipping to ensure smooth handling of your packages.
  • International Address Formatting: Ensure that you collect accurate and complete addresses from international backers. Understand the correct formatting of international addresses to avoid delivery issues or returns due to incorrect information.
  • Product Restrictions and Regulations: Be aware of any product restrictions or regulations in the destination countries. Some items may require additional permits or may be prohibited for import. Verify that your products comply with local regulations to avoid customs issues or confiscation of goods.
  • Shipping Insurance: Consider adding shipping insurance to international shipments. This provides financial protection in case of loss, damage, or theft during transit. Understand the terms and limitations of the insurance coverage and communicate this to your backers.
  • Language and Communication: Overcome language barriers by providing clear and concise instructions in multiple languages. Consider offering multilingual customer support to address international backers’ concerns and inquiries.
  • Delivery Times and Delays: Inform your international backers about the estimated delivery times and potential delays associated with international shipping. Set realistic expectations, as customs clearance and local delivery processes can vary from country to country.
  • Shipping Costs: Calculate and communicate accurate international shipping costs to your backers. Consider factors such as package weight, dimensions, destination, and any additional customs or handling fees. Transparently communicate any fees or surcharges to avoid surprises for your backers.

By understanding and addressing these considerations, you can navigate the complexities of international shipping and provide a positive experience to your international backers.

Remember, international shipping can open up new markets and opportunities for your campaign, so embrace the challenge and invest time and effort into ensuring successful international deliveries.


Shipping Tips and Best Practices

Shipping products for your Indiegogo campaign requires careful planning and execution to ensure a smooth and satisfactory experience for your backers. Here are some valuable shipping tips and best practices to help you streamline your shipping process and deliver your products efficiently:

  • Plan Ahead: Create a detailed shipping schedule that includes order fulfillment, packaging, and carrier pickup/drop-off dates. This will help you stay organized and prevent last-minute rush or delays.
  • Choose the Right Packaging Materials: Use sturdy and protective packaging materials to safeguard your products during transit. Consider using branded packaging to create a memorable unboxing experience for your backers.
  • Optimize Package Weight and Dimensions: Efficiently use shipping space by minimizing package dimensions and keeping them as lightweight as possible. This can help reduce shipping costs and potentially qualify for lower rates.
  • Double-Check Addresses: Ensure accurate delivery by verifying the shipping addresses provided by your backers. Include address validation tools in your shipping process to minimize the risk of delivery errors.
  • Use Clear and Legible Labels: Print shipping labels clearly and legibly to avoid any mishaps or delays. Ensure that all necessary information, such as tracking numbers and barcodes, is accurately displayed and readable.
  • Track Shipments: Keep track of your shipments using tracking numbers provided by your shipping carrier. Regularly update your backers on the status of their packages to provide transparency and peace of mind.
  • Provide Excellent Customer Support: Promptly respond to inquiries and issues related to shipping. Offer friendly and helpful customer support to ensure a positive and satisfying experience for your backers.
  • Monitor and Evaluate: Continuously monitor your shipping process and gather feedback from your backers. Use this information to identify areas for improvement and adjust your shipping strategies accordingly.
  • International Shipping Considerations: If shipping internationally, familiarize yourself with the specific requirements and regulations of each destination country. Be transparent and informative about customs duties, taxes, and any additional fees associated with international shipments.
  • Refine Your Packaging and Shipping Process: Regularly evaluate your packaging methods, carrier choices, and shipping practices. Look for opportunities to optimize and streamline your process to improve efficiency and reduce costs.

By implementing these shipping tips and best practices, you can enhance the shipping experience for both you and your backers. Providing reliable and efficient shipping services will contribute to the success of your Indiegogo campaign and leave a positive impression on your supporters.



Shipping products for your Indiegogo campaign may seem like a complex task, but with the right strategies and practices, you can ensure a successful and seamless shipping process. By following the tips and best practices outlined in this guide, you can streamline your shipping operations, provide excellent customer service, and deliver a positive experience for your backers.

Remember to choose the right shipping partner, prepare your products meticulously, and package them securely. Printing accurate shipping labels, organizing your shipping process efficiently, and tracking your shipments diligently are also crucial steps in maintaining transparency and accountability.

It is important to have clear policies and processes in place for handling returns and exchanges, especially when shipping internationally. Consider international shipping considerations and strive to provide stellar customer support throughout the shipping journey.

By implementing these practices, you can build trust, satisfaction, and loyalty among your backers. A smooth and efficient shipping process not only contributes to the success of your Indiegogo campaign but also sets the foundation for your future endeavors.

Embrace the shipping process as an opportunity to create a memorable experience for your backers. Continuously evaluate and refine your strategies to improve your shipping operations, enhance customer satisfaction, and pave the way for future growth and success.

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