How Do You Change The Background On Your Indiegogo Campaign?

Why Change the Background on Your Indiegogo Campaign?

When it comes to crowdfunding on Indiegogo, the success of your campaign relies heavily on creating a visually appealing and engaging online presence. One effective way to grab the attention of potential backers and make your campaign stand out is by changing the background on your Indiegogo campaign page.

The background of your campaign page is the canvas on which you can showcase your product, highlight your brand, and create a compelling visual narrative. It sets the tone, creates a professional look, and helps viewers connect with your campaign on a deeper level. Here are a few reasons why changing the background is important:

1. Brand Identity: The background allows you to incorporate your brand colors, logo, and visual elements, enabling you to build a consistent and recognizable brand image throughout your campaign.
2. Showcasing Your Product: A customized background gives you the opportunity to display your product in action or in a setting that complements its features and benefits. This can significantly enhance the overall appeal and understanding of your offering.
3. Creating an Emotional Connection: The right background image can evoke emotions and connect with your audience on a deeper level. Whether it’s showing how your product improves lives or capturing the essence of your mission, a compelling background can generate trust and increase backers’ interest.
4. Standing Out Among Competitors: With numerous campaigns vying for attention, making your campaign visually distinctive helps it stand out from the crowd. A unique and eye-catching background can make a memorable impression and increase the likelihood of potential backers exploring your campaign further.

By changing the background to something that aligns with your brand, product, and target audience, you can create an immersive and memorable user experience. It is a small but impactful step that can enhance the professionalism and credibility of your campaign, ultimately leading to more conversions and successful funding.

Step 1: Sign in to your Indiegogo Account

Before you can change the background on your Indiegogo campaign, you need to sign in to your Indiegogo account. If you don’t have an account, you’ll need to create one first. Here’s how to sign in:

1. Go to the Indiegogo website (www.indiegogo.com).
2. Click on the “Sign In” button located at the top-right corner of the homepage.
3. Enter your email address and password associated with your Indiegogo account.
4. Click on the “Sign In” button.
5. If you have entered the correct login credentials, you will be redirected to your Indiegogo account dashboard.

Signing in to your Indiegogo account is a crucial first step as it allows you to access and make changes to your campaign, including the background.

Remember to keep your login credentials secure and avoid sharing them with anyone to protect the integrity of your Indiegogo account.

Step 2: Access Your Campaign Dashboard

Once you have signed in to your Indiegogo account, the next step is to access your campaign dashboard. This is where you can manage and make changes to your campaign, including the background. Here’s how to access your campaign dashboard:

1. From the Indiegogo homepage, click on your profile picture or avatar located at the top-right corner of the page.
2. A dropdown menu will appear. Click on the “My Campaigns” option.
3. You will be taken to your campaign dashboard, where you can see a list of all your active campaigns.
4. Find the campaign for which you want to change the background and click on its title or image.

Once you have accessed your campaign dashboard, you will have full control and visibility over all aspects of your campaign, including editing the background.

It’s important to familiarize yourself with the campaign dashboard as it provides valuable insights and tools to track your campaign’s progress, communicate with backers, and make necessary updates to optimize your campaign’s performance.

Step 3: Click on the “Campaign Editor” Tab

Once you have accessed your campaign dashboard, the next step is to navigate to the “Campaign Editor” tab. This is where you can make changes specifically to the design and content of your campaign, including the background. Here’s how to find and access the “Campaign Editor” tab:

1. Within your campaign dashboard, look for a menu or navigation bar on the left-hand side of the screen.
2. Scroll through the options until you find the “Campaign Editor” tab. It is usually represented by a pencil icon or the words “Campaign Editor”.
3. Click on the “Campaign Editor” tab to access the editor interface.

By clicking on the “Campaign Editor” tab, you are now in the right place to start customizing your campaign’s background and other design elements.

It’s worth noting that the location and appearance of the “Campaign Editor” tab may vary slightly depending on Indiegogo’s interface updates. If you’re having trouble finding it, you can refer to Indiegogo’s support documentation or reach out to their customer support for assistance.

Now that you have successfully accessed the “Campaign Editor” tab, you are one step closer to changing the background and making your campaign page visually appealing and engaging.

Step 4: Choose the Section Where You Want to Change the Background

Now that you are in the Campaign Editor interface, it’s time to select the specific section where you want to change the background. Indiegogo allows you to customize various sections of your campaign page, such as the main banner, project description, updates section, and more. Here’s how to choose the section where you want to change the background:

1. Within the Campaign Editor interface, you will see a preview of your campaign page.
2. Explore the different sections of your campaign by scrolling through the preview or using the navigation menu on the left side of the screen.
3. Identify the section where you want to change the background. For example, if you want to change the background of the main banner, click on that section in the preview.

Indiegogo allows you to customize each section individually, giving you the flexibility to create a visually appealing and cohesive campaign page. By selecting the specific section where you want to change the background, you can focus on making targeted design improvements to enhance that particular area of your campaign.

Take the time to carefully consider which sections would benefit the most from a background change. Think about the sections that receive the most visibility and engagement from visitors, as these are the areas where a well-chosen background can make the biggest impact.

Once you have chosen the section where you want to change the background, you’re ready to move on to the next step and give your campaign page a fresh and eye-catching look.

Step 5: Select and Customize a New Background Image

After choosing the section where you want to change the background in the Campaign Editor interface, it’s time to select and customize a new background image. Indiegogo provides options for uploading your own image or choosing from a library of pre-made backgrounds. Here’s how to select and customize a new background image:

1. Within the Campaign Editor interface, locate the options for customizing the background of the chosen section. This may be in the form of a background image upload button or a predefined background library.
2. If you have your own background image, click on the upload button and follow the prompts to select and upload your image.
3. If you prefer to choose from the pre-made backgrounds, click on the library button and browse through the available options. Click on the background you want to use.
4. Once you have selected the image you want to use as your new background, you may have further customization options such as adjusting the position, size, or opacity of the image. Follow the provided instructions to customize the background to your liking.

When selecting a background image, keep in mind the overall aesthetic and messaging of your campaign. Choose an image that aligns with your brand, product, and campaign message. Consider how the image will complement the content on your page and enhance the visual appeal.

Make sure the image is high-quality and visually engaging. Avoid using images that are pixelated, cluttered, or distracting. The aim is to create a background that enhances the user experience and captivates visitors.

Take the time to experiment with different background images and customization options until you achieve the desired look and feel for the selected section of your campaign page.

Once you are satisfied with the new background image and its customization, you’re ready to move forward and save your changes.

Step 6: Save and Preview Your Changes

After selecting and customizing a new background image for the chosen section of your Indiegogo campaign page, it’s important to save your changes and preview how they will look to visitors. Saving and previewing your changes allows you to ensure that everything appears as intended before making your campaign page live. Here’s how to save and preview your changes:

1. Within the Campaign Editor interface, look for a “Save” or “Apply” button. Click on this button to save your changes.
2. Once your changes are saved, look for a “Preview” or “View Campaign” button. Click on this button to preview your campaign page as visitors will see it.
3. Take the time to thoroughly review the previewed page. Pay close attention to the newly changed background, making sure it aligns with your vision and enhances the overall aesthetics of your campaign.
4. If you notice any issues or want to make further adjustments, go back to the Campaign Editor interface. Repeat the necessary steps to modify the background or make additional changes until you are satisfied.

Previewing your changes is crucial as it allows you to experience your campaign page from the perspective of potential backers. By doing so, you can ensure that the background image you have chosen complements the content, grabs attention, and aligns with your campaign’s messaging and branding.

Make use of this opportunity to fine-tune the background image, making any necessary adjustments to optimize its visual impact. It’s essential to create a cohesive and visually appealing campaign page that entices visitors to explore further and back your project.

Once you are confident in the changes you have made and have thoroughly previewed and reviewed your campaign page, you’re ready to move on to the next steps in your Indiegogo campaign journey.

Step 7: Tips for Choosing the Right Background Image

When it comes to selecting the right background image for your Indiegogo campaign, it’s important to choose one that aligns with your brand, product, and campaign message. Here are some tips to help you choose the perfect background image:

1. Relevance: Select an image that is relevant to your campaign and complements your product or project. The background should enhance the overall message and visual storytelling of your campaign.
2. High Quality: Opt for high-quality images that are clear, crisp, and visually appealing. Avoid using pixelated or low-resolution images, as they can diminish the professional look of your campaign page.
3. Consistency: Maintain consistency with your brand identity by using background images that align with your brand colors, logo, and visual style. This helps create a cohesive and recognizable brand image throughout your campaign.
4. Emotion: Consider the emotion you want to evoke in your audience. Choose a background image that can elicit the desired emotional response and connect with your target audience on a deeper level. For example, if your campaign focuses on a health product, a background image showcasing happy and vibrant individuals could be impactful.
5. Contrast: Ensure that the background image provides sufficient contrast to make the text and content on your campaign page easily readable. A well-chosen background with appropriate contrast can make your campaign page visually appealing and improve user experience.
6. Simplicity: Avoid backgrounds that are overly busy or cluttered, as they can distract from the main message of your campaign. Opt for clean and simple backgrounds that allow your content to stand out and grab attention.
7. Test and Feedback: Experiment with different background images and gather feedback from trusted individuals. Ask for opinions on how well the image aligns with your campaign, if it enhances user experience, and if it effectively communicates your message. This external perspective can provide valuable insights into the impact of your chosen background image.

Remember, the background image you choose should enhance the visual appeal and storytelling of your Indiegogo campaign. It’s an opportunity to make a strong first impression on potential backers and convey the essence of your project. Take the time to explore and experiment with different options until you find the perfect background image that captures the attention and interest of your target audience.

Conclusion

Changing the background on your Indiegogo campaign can have a significant impact on the overall visual appeal and success of your crowdfunding efforts. By following the steps outlined in this guide, you can easily customize the background image of your campaign page and create a more engaging and professional presentation for your project.

Remember the importance of choosing a background image that aligns with your brand, product, and campaign message. A well-selected background image can help establish your brand identity, showcase your product, create an emotional connection with your audience, and set your campaign apart from the competition.

Take the time to explore different options, customize and preview your changes, and gather feedback to ensure that the background image enhances the cohesiveness and visual impact of your campaign page.

As you move forward with your Indiegogo campaign, remember to regularly monitor the performance of your campaign, engage with your backers, and make any necessary adjustments to increase your chances of reaching your funding goals.

Now that you have the knowledge and steps to change the background image on your Indiegogo campaign, put it into action and create a visually captivating and compelling campaign that grabs the attention of potential backers and inspires them to support your project.