You can buy Roku devices directly from the official Roku website or from authorized local retailers in the U.S., Puerto Rico, and the US Virgin Islands. This guide covers where to buy Roku and how to compare your options for the best price and availability.
Where can I buy Roku devices?
Roku products are officially available for purchase through two primary methods: the official Roku website and authorized local retailers. Geographic availability is limited to the United States, Puerto Rico, and the US Virgin Islands. Roku.com does not ship to countries outside the U.S.
Buy directly from the official Roku website
Purchasing from Roku.com gives you access to the full product lineup, including select first-party Roku TVs. Roku offers free USPS ground shipping on all Streaming Player, Smart Home, and Accessory products purchased on Roku.com in the United States, Puerto Rico, and U.S. Virgin Islands. Televisions purchased from Roku.com are subject to shipping and handling fees, which will be disclosed prior to checkout. Roku TVs ship only to physical addresses within the 50 US States and Washington, D.C.; no PO Boxes or APO/FPO addresses are accepted.
Orders received by 12:00 PM ET Monday-Friday will be shipped the same day. Orders received between 12:01 PM ET Friday through 12:00 PM ET Monday will be shipped on Mondays. Allow 1-3 days for delivery after the package is shipped; all dates are estimated and exclude federal holidays. Products purchased from Roku.com have a 30-day money-back guarantee from the date your order ships and your payment method is charged. Purchasers are responsible for return shipping fees for products returned under this guarantee. If you need assistance with an order or have a question about a product, you can contact Roku directly through their support channels.
Authorized online and physical retailers
Roku devices are also available from a verified list of official retailers. These include Amazon, Best Buy, Costco, Fry's, Sam's Club, Target, Walmart, Abt, Brandsmart U.S.A., Electronic Express, Meijer, RCWilley, TigerDirect Business, and Micro Center. Availability may vary by location, so it is a good idea to check with your local store or visit the retailer's website to confirm stock.
Tips for finding the best deal
To get the best price on a Roku device, compare prices across the official retailers listed above. Look for seasonal sales events, such as Black Friday or back-to-school promotions, which often feature discounts on streaming players and accessories. Stick to authorized sellers to ensure you receive a genuine product with full warranty and support. Even older televisions can become streaming-ready when you use Roku on a non smart TV. If you plan to watch free over-the-air channels, you can also connect TV antenna to a Roku device to integrate live local broadcasts. Avoid unauthorized third-party marketplaces, as these may sell counterfeit or used devices without the same protections.
If you have a specific question about a purchase or need help troubleshooting, you can contact Roku directly. Knowing how do I contact Roku can save time if you run into an issue with an order or need clarification on a return policy.
