To add Max to Amazon Prime, you subscribe to Max as a Prime Video Channel, not by downloading a standalone app. This allows you to either stream Max content directly inside Prime Video or activate the separate Max app using your Amazon credentials.
How to add max to Amazon prime video channels
Adding Max to your Amazon Prime account is done through Prime Video Channels, which means you subscribe to Max as an add-on channel rather than installing a new app from a store. Once subscribed, you have two ways to watch: stream directly within the Prime Video interface, or download the standalone Max app and link it to your Amazon account. Before you start, you can see the latest subscription pricing for HBO max through Amazon prime to pick the right plan. If you later decide to switch, you can cancel HBO max on Amazon prime directly through your Prime Video Channels settings. This guide covers both methods so you can choose what works best for your devices.
Before you start: Key things to know
The service formerly known as HBO Max is now called Max. If you already have a Max subscription through another bundle, such as the Disney+, Hulu, Max bundle, you will typically need to cancel that existing subscription before you can add Max as a Prime Video Channel. These are separate subscriptions, and having both active can cause conflicts. You may also want to check if you can get HBO Max for free with AT&T, as that offer could provide an alternative way to access the service without a separate Prime Video Channel subscription.
Subscribe to max through prime video
- Sign in to your Amazon account on the Amazon website or in the Amazon Prime Video app.
- Navigate to the Prime Video Channels section. In the app, look for the "Channels" or "Subscriptions" area.
- Search for "Max" in the Prime Video Channels catalog.
- Select the Max channel and choose the subscription option. Follow the on-screen prompts to complete your purchase.
- Once subscribed, Max will appear as a channel within your Prime Video library. You can now browse and stream Max content directly from the Prime Video app or website.
How to use the separate max app with your Amazon subscription
If you prefer to use the standalone Max app, you can activate it with your Amazon Prime Video Channel subscription. This gives you access to the full Max interface and features on supported devices.
- Download the Max app on your supported device (such as a smartphone, tablet, smart TV, or streaming device).
- Open the Max app and select "Sign in with TV or mobile provider."
- The app will display a code and a website address.
- On a separate device, visit the website shown in the app and enter the code.
- From the list of providers, select "Prime Video" or "Amazon."
- Enter your Amazon account credentials (the same email and password you use for your Amazon Prime account).
- Ensure you have an active subscription to the Max Prime Video Channel. Once authenticated, the Max app will unlock and you can start streaming.
Note: Customers downloading the app on Amazon Fire TV devices may not need the code and website step, as the app can sign in directly using your Amazon account already linked to the device.
Start streaming max on all your devices
After activation, you can access Max content in two ways: directly through the Prime Video app (where Max appears as a channel) and through the standalone Max app. This flexibility means you can watch on any device that supports either app. Max is fully compatible with Amazon Fire TV devices, including Fire TV Stick, Fire TV Cube, and Smart TVs with Fire TV built-in, so you can seamlessly switch between the Prime Video interface and the dedicated Max experience.
