Target Circle 360 is Target’s paid membership program, launching April 7, 2024, as an upgrade to the free Target Circle loyalty program, offering unlimited same-day delivery, free two-day shipping, and exclusive perks for a yearly or monthly fee. If you shop at Target regularly and want faster, more flexible delivery and added savings, this membership is designed to pay for itself through convenience and exclusive benefits.
What is Target Circle 360?
Target Circle 360 is a premium, paid tier of Target’s existing free loyalty program, Target Circle. Announced in early 2024 and officially launching on April 7, 2024, this membership is Target’s answer to Amazon Prime and Walmart+, bundling delivery perks, extended returns, and member-only deals into one subscription. While the free Target Circle program offers basic discounts and birthday rewards, Target Circle 360 adds a layer of convenience for frequent shoppers who want unlimited same-day delivery and faster shipping without per-order fees.
Target Circle 360 pricing and membership tiers
Target Circle 360 costs $99 per year, or you can pay $10.99 per month for a monthly subscription. If you hold a Target Circle Card (formerly RedCard), you qualify for a discounted annual rate of $49 per year. Verified college students, teachers, military members, and government assistance recipients can also get the membership for $4.99 per month or $49 per year, making it a budget-friendly option for qualifying groups. The monthly plan offers flexibility if you only need the benefits for a short period, while the annual plan saves you money if you plan to use the membership year-round.
Target Circle 360 benefits and features
Target Circle 360 members get unlimited same-day delivery on orders of $35 or more through Shipt, with no delivery fees and no markups on items, excluding select alcohol retailers and items. This same-day delivery service extends to orders from Target and over 100 retail partners available through the Shipt Marketplace, so you can bundle groceries, household essentials, and more from multiple stores in one order. The membership also includes free two-day shipping on hundreds of thousands of eligible items, which is a major upgrade over the free standard shipping offered to non-members.
Beyond delivery, Target Circle 360 adds an extra 30 days for returns beyond the standard return policy, giving you more time to decide if a purchase works for you. Members get early access to major sales events, such as Target Circle Deal Days, which means you can snag items before they sell out. Additionally, Monthly Freebies let you choose from a new selection of gifts and exclusive discounts on the first of every month, adding a small perk that makes the membership feel more valuable each month.
How Target Circle 360 compares to Amazon Prime and Walmart+
Target Circle 360 is priced competitively at $99 per year, which is the same as Amazon Prime’s annual fee but slightly higher than Walmart+’s $98 per year. However, Target Circle 360 undercuts both on the monthly plan: at $10.99 per month, it’s cheaper than Prime’s $14.99 monthly rate and matches Walmart+’s $12.95 monthly rate. For delivery, Target Circle 360’s unlimited same-day delivery through Shipt is a standout feature, especially since it covers orders from over 100 retail partners, not just Target. Amazon Prime offers free same-day delivery on millions of items, but only with a $35 minimum for non-Prime members, while Walmart+ includes free same-day delivery on orders over $35 with no delivery fees. Target Circle 360’s extended return window and monthly freebies give it an edge over Walmart+, which doesn’t offer monthly free items, but Amazon Prime still leads in entertainment perks with Prime Video, which Target and Walmart don’t match.
How to sign up for the Target Circle 360 free trial
To try Target Circle 360 risk-free, you can start a 14-day free trial for new members. Here’s how to get started:
- Go to Target.com or open the Target app and navigate to the Target Circle 360 sign-up page.
- Choose the free trial option, which requires you to enter a valid credit card or a Target Debit Card.
- Confirm your membership details and agree to the terms, including auto-renewal.
Only valid credit cards or a Target Debit Card can be used to purchase a Target Circle 360 membership; other debit cards, third-party installment plans (e.g., Affirm, PayPal Pay in 4), PayPal, and Apple Pay are not accepted. The membership automatically renews unless you cancel before the renewal date, and the membership fee is non-refundable, so set a reminder to cancel if you don’t want to continue. Also, keep in mind that Target Circle 360 membership is intended for personal, family, and household purposes only and is non-transferable, so you can’t share it with friends or family members.
