How To Raise Money On Indiegogo



Are you an entrepreneur, artist, or creative individual looking to turn your ideas into reality? Perhaps you have a brilliant invention, an inspiring film project, or a game-changing social initiative. Whatever your passion may be, crowdfunding platforms like Indiegogo can help you raise the money needed to bring your vision to life.

Indiegogo is a leading crowdfunding platform that allows individuals and businesses to create campaigns and raise funds from a global community of backers. It offers a flexible funding model, providing options for both fixed and flexible funding campaigns. With its user-friendly interface, extensive marketing tools, and a large community of potential backers, Indiegogo has become a go-to platform for creative projects and startups seeking financial support.

In this guide, we will explore the key strategies and best practices for running a successful fundraising campaign on Indiegogo. Whether you are a seasoned campaigner or venturing into crowdfunding for the first time, this guide will provide you with the essential insights to maximize your chances of reaching your funding goals.

We will discuss important factors such as choosing the right campaign type, setting realistic funding goals, creating an engaging campaign video, and writing a compelling campaign story. Additionally, we will delve into the art of building a strong campaign page, leveraging Indiegogo’s marketing tools, and promoting your campaign effectively through social media.

Furthermore, we will explore the importance of engaging with potential backers, offering attractive rewards, and keeping your community engaged throughout the campaign. Managing post-campaign fulfillment and monitoring and analyzing campaign performance will also be covered to ensure a successful and fulfilling crowdfunding experience.

By the end of this guide, you will be equipped with the knowledge and strategies to launch a compelling campaign on Indiegogo, attract a wide range of backers, and raise the funds necessary to turn your dreams into reality.


Choosing the Right Campaign Type

One of the first decisions you need to make when launching a campaign on Indiegogo is choosing the right campaign type. Indiegogo offers two main options: fixed funding and flexible funding.

Fixed funding is best suited for projects with clear goals and specific funding needs. With fixed funding, you set a funding goal and only receive the funds if the goal is met by the end of the campaign. This type of campaign works well for projects that require a minimum amount of funds to proceed, such as product development or film production.

On the other hand, flexible funding allows you to receive the funds you raise, regardless of whether you meet your funding goal. This option is ideal for projects that can still move forward with partial funding, such as community initiatives or creative endeavors that can be scaled down if necessary.

When deciding between fixed and flexible funding, carefully consider the nature of your project and the potential risks involved. If you have a specific funding goal that must be met for your project to succeed, fixed funding may be the better choice. However, if you believe your project can proceed with any amount of funding, flexible funding gives you more flexibility.

In addition to the two main campaign types, Indiegogo also offers options for non-profit campaigns and equity crowdfunding. Non-profit campaigns allow individuals and organizations to raise funds for charitable causes, while equity crowdfunding enables businesses to raise funds in exchange for equity or shares in their company.

Ultimately, selecting the right campaign type is crucial for effectively communicating your project’s funding needs and motivating potential backers to support your campaign. Consider the specific requirements and risks of your project, and choose the campaign type that aligns best with your objectives.


Setting Realistic Funding Goals

When launching a crowdfunding campaign on Indiegogo, setting realistic funding goals is a critical step in ensuring the success of your campaign. Your funding goal should accurately reflect the financial requirements of your project while still being attainable.

Here are some key factors to consider when setting your funding goal:

  • Project Expenses: Determine the total cost needed to bring your project to fruition. This includes production costs, manufacturing expenses, marketing and promotion, shipping and fulfillment, and any other financial requirements specific to your project.
  • Campaign Duration: Consider the length of your campaign and the amount of time you have to raise funds. Longer campaigns may have higher funding goals, while shorter campaigns should aim for a more attainable target.
  • Backer Outreach: Think about the size of your potential backer pool and your ability to reach and engage with them. If you have a large existing network and a compelling marketing strategy, you may be able to set a higher funding goal. However, if your network is limited, setting a more modest target is advisable.
  • Market Research: Conduct thorough market research to understand the demand and potential reach of your project. Evaluate similar campaigns and projects to gauge their funding levels and assess whether your project’s goals align with market expectations.

It is important to strike a balance between setting a funding goal that is ambitious enough to cover your expenses and motivate potential backers, while also being realistic and achievable. If your goal is too high, it may discourage backers from pledging, as they may doubt your ability to reach it. Conversely, setting a goal that is too low may not accurately reflect the true financial needs of your project.

Consider using a milestone-based approach, where you set multiple funding goals to unlock additional features or stretch goals as you reach certain milestones. This can help create excitement and incentivize backers to continue supporting your campaign.

Remember to communicate clearly with your audience about how the funds will be used and the impact their contributions will have on your project. Transparency and authenticity are key to building trust with your backers and motivating them to support your campaign.

By setting realistic funding goals, you increase your chances of reaching and even surpassing your target, ensuring the success of your Indiegogo campaign.


Creating an Engaging Campaign Video

An engaging campaign video is a powerful tool for capturing the attention of potential backers and conveying the essence of your project. It allows you to showcase your passion, tell your story, and create an emotional connection with your audience. Here are some key tips for creating an impactful campaign video:

  • Keep it concise: Attention spans are short, so aim for a video length of 2-3 minutes. Grab viewers’ attention from the start and maintain a compelling pace throughout the video.
  • Introduce yourself: Begin by introducing yourself and your team members. Establish credibility and build trust by sharing your background, expertise, and passion for the project.
  • Tell a story: A captivating story is the heart of a great campaign video. Share the inspiration behind your project, highlight the problem you are solving, and explain how your project will make a difference.
  • Showcase your project: Use visuals and demonstrations to showcase your project in action. Whether it’s a prototype, artwork, or a preview of your film, let viewers see the quality and potential of your project.
  • Include testimonials: If you have early supporters or collaborators, include their testimonials in the video. This adds credibility and trust, showing that others believe in your project.
  • Communicate the impact: Clearly explain the impact your project will have on the world, your community, or your target audience. Appeal to the emotions and values of your viewers, inspiring them to become backers.
  • Add a call-to-action: Towards the end of the video, clearly state what you want viewers to do next. Encourage them to back your project, share it with others, or follow your campaign for updates.
  • Presentation and production: Ensure your video is well-produced, with good lighting, sound quality, and visuals. Use professional editing techniques to create a polished and engaging final product.

Remember, your campaign video is an opportunity to showcase your personality, passion, and creativity. Be authentic, enthusiastic, and genuine in your delivery. Show your audience why they should be a part of your project and what sets it apart.

Once your video is ready, place it prominently on your campaign page, making it easy for potential backers to find and watch. Regularly share the video on social media platforms and encourage your network to do the same.

An engaging campaign video can be a compelling factor in attracting backers, generating excitement, and ultimately, ensuring the success of your Indiegogo campaign.


Compelling Campaign Story

A compelling campaign story is essential for capturing the interest and support of potential backers. Your story is what sets your project apart, connects with your audience on an emotional level, and motivates them to become backers. Here are some key elements to consider when crafting a compelling campaign story:

  • Start with a hook: Begin your story with a captivating hook that grabs the reader’s attention right away. This could be a thought-provoking question, a personal anecdote, or a surprising fact related to your project.
  • Be authentic: Share your personal journey and the reasons why you are so passionate about your project. Authenticity helps to build trust and allows potential backers to connect with you on a deeper level.
  • Explain the problem: Clearly articulate the problem or need that your project addresses. Elaborate on why this problem is significant and why it needs to be solved.
  • Showcase the solution: Explain how your project provides a unique solution to the problem. Detail the features, benefits, and positive impact that your project will have.
  • Share your milestones and achievements: Highlight any significant milestones, achievements, or recognition that your project has already received. This adds credibility and builds confidence in your ability to deliver on your promises.
  • Include visuals and storytelling: Incorporate visuals, such as images, infographics, or videos, to enhance your story and make it more engaging. Use storytelling techniques to evoke emotions and create a memorable narrative.
  • Highlight the rewards: Describe the rewards or perks that backers will receive in exchange for their support. Make them enticing and relevant to your project to encourage more people to back your campaign.
  • Include social proof: If you have received positive reviews, press coverage, or endorsements from influencers or experts in your industry, include them in your campaign story. Social proof adds credibility and boosts confidence in your project.
  • Create a sense of urgency: Convey a sense of urgency by emphasizing any limited-time offers, early bird discounts, or exclusive rewards. Encourage potential backers to take action and back your campaign sooner rather than later.

Remember, a compelling campaign story is an opportunity to engage, inspire, and persuade potential backers. Invest time and effort into crafting a story that effectively communicates the value and impact of your project while capturing the imagination of your audience.

Once your campaign story is complete, proofread it carefully to ensure clarity, coherence, and proper grammar. Then, test it with a trusted group of friends or colleagues to see if it resonates and captivates them.

A compelling campaign story can make all the difference in attracting backers and achieving the funding goals of your Indiegogo campaign.


Building a Strong Campaign Page

Your campaign page serves as the central hub for your Indiegogo campaign and is where potential backers will learn more about your project, make a decision to support it, and contribute to your funding goals. Building a strong campaign page is crucial for attracting and engaging backers. Here are some key elements to consider:

  • Compelling Headline: Craft a catchy and attention-grabbing headline that conveys the essence of your project and captures the interest of potential backers.
  • Clear and Concise Description: Write a concise but informative campaign description that concisely explains your project, its purpose, and its benefits. Outline key features and the impact your project will have.
  • Engaging Media: Use high-quality images, videos, and other media assets to visually showcase your project. Show your project in action, highlight its unique aspects, and tap into your audience’s emotions.
  • Tiers and Rewards: Offer a variety of enticing reward tiers that align with different contribution levels. Ensure that the rewards are relevant to your project and provide value to your backers.
  • Clear Call-to-Action: Have a clear call-to-action button that prompts visitors to back your campaign. Make it easily visible and compelling.
  • Project Timeline: Provide a timeline outlining the key milestones and anticipated delivery dates of your project. This helps build trust and manage backers’ expectations.
  • Frequently Asked Questions (FAQs): Anticipate common questions and provide clear and concise answers in the FAQs section to address any concerns potential backers may have.
  • Social Proof: Display testimonials, endorsements, or positive press coverage to build credibility and demonstrate that others believe in your project.
  • Regular Updates: Commit to providing regular updates throughout your campaign to keep backers informed and engaged. Update your campaign page with news, progress, and any exciting developments.
  • Personalized Message: Include a personalized message to your potential backers, expressing gratitude, conveying your passion, and explaining why their support is crucial to making your project a success.

Take the time to design and layout your campaign page in a visually appealing and user-friendly manner. Use formatting options such as headings, bullet points, and paragraphs to make the text easy to read and digest.

Regularly review and update your campaign page, incorporating feedback and addressing any questions or concerns raised by potential backers. A strong campaign page is a powerful tool in attracting and converting visitors into backers, ultimately helping you achieve your funding goals.


Leveraging Indiegogo’s Marketing Tools

Indiegogo offers a range of marketing tools and features to help promote your campaign and maximize its visibility to potential backers. Leveraging these tools can significantly enhance your chances of success. Here’s how you can make the most of Indiegogo’s marketing tools:

  • Indiegogo Partner Network: Utilize the Indiegogo Partner Network, which includes various marketing agencies and experts, to amplify your campaign’s reach. These partners can help you with various promotional activities, such as social media marketing, email marketing, and public relations.
  • Indiegogo Newsletter: Submit your campaign to be featured in the Indiegogo newsletter, which is sent to a large subscriber base of potential backers. This exposure can drive significant traffic and increase your chances of attracting new backers.
  • Featured Campaigns: Apply to have your campaign featured on Indiegogo’s homepage or in thematic collections to gain additional visibility. Being featured can significantly boost your campaign’s exposure and attract more backers.
  • Indiegogo Insights: Use Indiegogo Insights to gather valuable data and insights about your campaign’s performance. This information can help you make informed decisions about your marketing strategy and optimize your campaign for better results.
  • Social Sharing Tools: Indiegogo provides built-in social sharing tools that enable you and your backers to easily share your campaign on social media platforms. Encourage your backers to spread the word about your project through their networks to reach a wider audience.
  • Referral Program: Indiegogo’s referral program allows you to incentivize your backers to refer others to your campaign. Consider offering exclusive rewards or discounts to backers who refer a certain number of friends, encouraging them to actively promote your campaign.
  • Indiegogo Insights: Experiment with different promotional strategies and analyze the results using Indiegogo’s Insights to see what works best for your campaign. Adjust your marketing efforts based on the data to optimize your campaign’s performance.
  • Collaborate with Influencers: Identify influencers or influential blogs and websites in your niche and reach out to them for potential collaboration or coverage. Their endorsement or promotion of your campaign can significantly increase its visibility and attract new backers.

Remember, while Indiegogo provides these marketing tools, it’s also important to proactively promote your campaign through your own channels. Utilize your personal and professional networks, maintain an active presence on social media, and reach out to relevant communities and forums to spread the word about your project.

By leveraging Indiegogo’s marketing tools and implementing a comprehensive marketing strategy, you can significantly increase your campaign’s visibility, reach, and ultimately, the number of backers who support your project.


Promoting Your Campaign through Social Media

Social media platforms present a powerful opportunity to promote your Indiegogo campaign, reach a wider audience, and engage with potential backers. By leveraging the various social media channels strategically, you can boost your campaign’s visibility and maximize its chances of success. Here are some effective ways to promote your campaign through social media:

  • Create a Dedicated Campaign Hashtag: Develop a unique and memorable campaign hashtag that represents your project. Encourage your followers to use the hashtag when talking about your campaign, and use it yourself in your social media posts. This increases the visibility of your campaign and makes it easier for potential backers to find information related to your project.
  • Engage with Your Target Audience: Identify and engage with key influencers, relevant communities, and groups in your niche. Comment on their posts, share valuable insights, and establish yourself as an expert in your field. This builds credibility and raises awareness of your campaign amongst your target audience.
  • Create Compelling Visual Content: Social media is a visual platform, so make sure to create eye-catching and compelling visual content related to your campaign. Use high-quality images, short videos, and infographics to convey your project’s key features and benefits. This content is more likely to be shared, reaching a wider audience.
  • Run Social Media Contests: Incentivize engagement by running contests or giveaways on your social media channels. Encourage followers to share, like, or comment on your posts to enter. This boosts exposure and encourages new users to discover your campaign.
  • Utilize Live Video: Take advantage of live video features on platforms like Facebook, Instagram, or YouTube to connect with your audience in real-time. Host Q&A sessions, provide updates, share behind-the-scenes content, and showcase your product or project. Live videos generate higher engagement and attract more attention than regular posts.
  • Collaborate with Influencers: Partner with influencers or industry experts who align with your project and have a significant following. They can promote your campaign to their audience through sponsored posts, reviews, or endorsements. This can greatly increase your campaign’s reach and credibility.
  • Share Backer Stories and Testimonials: Feature stories and testimonials from your backers on social media. Users are more likely to engage with real-life experiences, and this creates social proof, encouraging others to back your project.
  • Utilize Targeted Advertising: Consider using targeted social media advertising to reach specific demographics or interest groups that are likely to be interested in your project. Set a budget and experiment with different ad formats to find what works best for your campaign.

Remember to track your social media metrics using analytics tools provided by each platform. Analyze the data to understand which strategies are working well and adjust your social media approach accordingly. Consistency and regular engagement are essential to maintaining momentum and generating buzz around your campaign.

By effectively utilizing social media, you can significantly amplify the reach and impact of your Indiegogo campaign, connecting with potential backers and turning them into enthusiastic supporters of your project.


Engaging with Potential Backers

Engaging with potential backers is a crucial aspect of running a successful Indiegogo campaign. It’s not enough to simply create a campaign and wait for backers to come to you. Actively reaching out, building relationships, and fostering a sense of community can make a significant difference in attracting supporters and creating a buzz around your project. Here are some effective strategies for engaging with potential backers:

  • Respond to Comments and Messages: Monitor your campaign page, social media accounts, and email regularly to respond promptly to questions, comments, and messages from potential backers. Showing that you are actively engaged and responsive will build trust and confidence in your project.
  • Create a Sense of Community: Establish a community around your campaign by creating a dedicated social media group or forum where potential backers can engage with you and each other. Encourage discussions, ask for feedback, and create a space for supporters to connect and share their excitement about your project.
  • Personalize Thank You Messages: Send personalized thank you messages to individual backers when they contribute to your campaign. Show appreciation for their support and make them feel valued as part of your project’s journey.
  • Provide Regular Updates: Keep your backers informed and engaged by providing regular updates on the progress of your campaign. Share milestones, accomplishments, and any challenges you may be facing. Transparency and regular communication build trust and keep backers excited and invested in your project.
  • Ask for Feedback: Engage with potential backers by asking for their feedback and suggestions. People love to feel their opinions are valued, and incorporating their input can make them feel more connected to your project.
  • Run Backer-Exclusive Events or Giveaways: Create special events or exclusive giveaways for your backers as a way to show gratitude and keep them engaged. This could include behind-the-scenes access, sneak peeks, or limited edition rewards. Exclusive perks make backers feel appreciated and enhance the sense of community around your project.
  • Share User-Generated Content: Share and showcase user-generated content related to your campaign, such as unboxing videos, testimonials, or photos of backers using your product. This not only demonstrates social proof but also encourages others to share their experiences and excitement about your project.
  • Show Appreciation: Take the time to publicly thank your backers on your campaign page, social media, or in a dedicated section of your website. Let them know how their support is making a difference, and express your gratitude for their belief in your project.
  • Offer Backer Incentives: Consider offering exclusive perks or early access to new features or updates for your backers. Making them feel special and giving them a sense of exclusivity can boost their engagement and motivate them to further support and promote your campaign.

Remember, building relationships and engaging with potential backers is an ongoing process. Be genuine, authentic, and responsive in your interactions to foster a strong community and turn potential backers into loyal supporters and advocates for your project.

By actively engaging with potential backers, you can create a sense of excitement, build trust, and maximize the chances of reaching your funding goals on Indiegogo.


Offering Attractive Rewards

One of the most effective ways to entice potential backers and motivate them to support your Indiegogo campaign is by offering attractive rewards. Rewards provide tangible benefits to your backers and serve as incentives for their contributions. Here are some key strategies to consider when offering rewards:

  • Tiered Reward Structure: Create a tiered system with multiple reward levels to cater to backers with different budget preferences. Offer a range of options, from lower-priced rewards for those who want to contribute a smaller amount to higher-priced rewards for backers who are willing to make a larger investment.
  • Early Bird Discounts: Consider offering early bird discounts or limited-time offers for specific reward levels. This creates a sense of urgency and encourages backers to make a pledge sooner rather than later.
  • Appropriate Reward Values: Ensure that the value of your rewards is proportional to the contribution amount. Backers should feel that they are receiving fair value for their investment, whether it’s exclusive access, limited edition items, or unique experiences.
  • Exclusive Access and Experiences: Offer backers access to exclusive content, behind-the-scenes updates, or early access to your product or project. Providing exclusive experiences or perks not available to the general public adds value to the rewards and makes backers feel special.
  • Customizable Rewards: Consider offering customizable rewards where backers can tailor their experience or receive personalized items. This adds a unique and personal touch to the rewards, making them more appealing to potential backers.
  • Collaborations and Partnerships: Partner with other businesses, artists, or influencers to offer joint rewards. This allows you to tap into their audience and offer unique collaborations, limited-edition items, or exclusive experiences that can attract a wider range of backers.
  • Stretch Goals: Set stretch goals that, when achieved, unlock additional rewards or upgrades for backers. This creates excitement and encourages backers to spread the word and increase their pledge amounts to help reach these milestones.
  • Clear Communication: Clearly explain each reward, its value, and how it relates to your project. Outline any specifications, timelines, or limitations associated with the rewards to manage backer expectations.
  • Regular Updates on Rewards: Provide regular updates specifically related to the rewards, such as manufacturing progress, shipping timelines, or any changes or improvements. Keeping backers informed about the status of their rewards helps build trust and keeps them engaged in the campaign.
  • Backer Feedback: Listen to your backers’ feedback and suggestions regarding rewards. If feasible and aligned with your project, consider incorporating their ideas into your reward offerings. This shows that you value their input and can lead to more satisfied backers.

When crafting your reward structure, consider the needs and desires of your target audience. Research similar campaigns to understand the types of rewards that have been successful in your niche and tweak them to fit your project’s unique value proposition.

Remember, attractive rewards not only encourage backers to support your campaign but also contribute to their overall satisfaction and the success of your project. Strive to offer rewards that add value, foster a sense of exclusivity, and make backers feel appreciated for their support.

By carefully designing and offering attractive rewards, you increase the likelihood of attracting and retaining backers on your Indiegogo campaign.


Keeping Your Backers Engaged throughout the Campaign

Keeping your backers engaged and excited throughout your Indiegogo campaign is essential for maintaining momentum, generating ongoing support, and ensuring the success of your project. Here are some key strategies to keep your backers engaged:

  • Provide Regular Updates: Keep your backers informed about the progress of your campaign and any significant milestones or achievements. Share updates on manufacturing, production, or project development. Transparency and regular communication build trust and demonstrate your commitment to delivering on your promises.
  • Offer Backer-Exclusive Updates: Reward your backers with exclusive behind-the-scenes updates, sneak peeks, or access to additional content related to your project. Make them feel like valued insiders, and they will be more invested in your campaign’s success.
  • Engage in Conversation: Actively engage with your backers by responding to their comments, addressing their concerns, and answering their questions. Show genuine interest and appreciation for their support, and foster a sense of community by encouraging discussions among backers.
  • Share User-Generated Content: Showcase and share user-generated content related to your campaign, such as unboxing videos, testimonials, or photos of backers using your product. This not only strengthens the sense of community but also encourages other backers to share their experiences and create buzz around your project.
  • Run Backer-Exclusive Contests or Giveaways: Create special contests or giveaways exclusively for your backers to reward their ongoing support. This can include exclusive merchandise, additional perks, or the chance to win unique experiences related to your project.
  • Encourage Social Sharing: Motivate your backers to share your campaign on their social media platforms and networks. Provide ready-made social media posts and graphics that they can easily share. Harness the power of social proof to attract new backers through the recommendations of your existing supporters.
  • Recognize and Show Appreciation: Publicly recognize your backers’ support and express gratitude for their contributions. Highlight their names on your campaign page, acknowledge their loyalty, and genuinely thank them for their belief in your project. Consider featuring select backers in your updates or sharing their testimonials.
  • Seek Feedback and Input: Actively seek feedback and input from your backers throughout the campaign. Ask for their opinions on key decisions, designs, or product features. Engaging them in the decision-making process helps them feel invested in the success of the project and fosters a sense of ownership.
  • Surprise and Delight: Surprise your backers with unexpected bonuses or rewards that go above and beyond their expectations. It could be an additional perk, an exclusive discount, or an opportunity to be involved in a special event related to your project. These delightful surprises create a positive and memorable experience for your backers.

Consistency is vital when it comes to keeping your backers engaged. Stick to a regular schedule for updates, communications, and interactions. This helps maintain momentum and ensures that your campaign stays at the forefront of your backers’ minds.

Remember, treating your backers as valued partners in your project helps build a strong and supportive community around your campaign. By implementing these strategies, you can keep your backers engaged, excited, and invested throughout the duration of your Indiegogo campaign.


Managing Post-Campaign Fulfillment

Once your Indiegogo campaign successfully reaches its funding goal, the next crucial step is efficiently managing post-campaign fulfillment. This process involves delivering the promised rewards to your backers in a timely and organized manner. Here are some key strategies to effectively manage post-campaign fulfillment:

  • Organize and Track Backer Information: Maintain a detailed record of your backers’ information, including their shipping addresses, reward preferences, and any additional notes or requirements. Use a spreadsheet, project management tool, or a backer management software to stay organized.
  • Communicate and Set Expectations: Keep your backers informed about the fulfillment process. Share updates on production timelines, any potential delays or challenges, and the steps you are taking to ensure a smooth fulfillment process. Setting realistic expectations helps manage backer satisfaction.
  • Manufacturing and Production Plan: If your project involves manufacturing or production, ensure that you have a well-defined plan in place. Work closely with reliable suppliers or manufacturers to meet the quality standards and delivery timelines specified in your campaign.
  • Quality Control: Perform quality checks on your products or rewards before shipping them to backers. Ensure that everything meets your standards and is free from defects. This helps avoid any issues or dissatisfaction among your backers.
  • Packaging and Shipping: Choose appropriate packaging materials to ensure the safe and secure delivery of your rewards. Take care to package items properly to prevent damage during transit. Research shipping options and choose reliable shipping providers to ensure timely delivery.
  • Provide Regular Updates: Keep your backers informed about the progress of post-campaign fulfillment. Regularly share updates on production, packaging, and shipping milestones. This transparency helps maintain trust and keeps your backers excited about receiving their rewards.
  • Address Backer Inquiries: Be responsive to any inquiries or concerns from backers. Promptly address any issues related to shipping, missing items, or damaged rewards. Ensure that your customer support is readily available to assist backers and resolve any problems that may arise.
  • Offer Backer Support: Provide clear instructions or user manuals for any products or rewards that require assembly or setup. Offer online documentation or videos to assist backers in using or enjoying their rewards. Provide exceptional customer service and be readily available to assist with any questions or difficulties.
  • Express Gratitude: Show appreciation to your backers by including a personalized thank-you note or a small token of gratitude in their reward package. Express your sincere thanks for their support and for being a part of your project.
  • Track and Confirm Deliveries: Keep track of the status of shipped rewards and confirm deliveries with your backers, if possible. Provide tracking numbers or delivery confirmation whenever available to offer transparency and allow backers to anticipate the arrival of their rewards.

Managing post-campaign fulfillment requires careful planning, organization, and effective communication. By implementing these strategies, you can ensure a smooth and positive experience for your backers, enhancing their satisfaction and solidifying their support for your future projects.


Monitoring and Analyzing Campaign Performance

Monitoring and analyzing your campaign’s performance throughout the duration of your Indiegogo campaign is essential for making data-driven decisions and maximizing its success. Here are key strategies to effectively monitor and analyze your campaign’s performance:

  • Set Key Performance Indicators (KPIs): Define the metrics that are most important to measure the success of your campaign. This may include the funding goal progress, number of backers, average contribution amount, social media engagement, or website traffic. Establishing KPIs helps you track your progress and make informed adjustments to your campaign strategy.
  • Use Indiegogo Insights: Leverage the analytics and data provided by Indiegogo’s Insights dashboard. Monitor key metrics such as page views, referral sources, conversion rates, and funding trends. This data offers valuable insights into the effectiveness of your marketing efforts and can help identify areas for improvement.
  • Analyze Backer Demographics: Gain a deep understanding of your backers by analyzing their demographics, such as age, location, and interests. This information allows you to tailor your messaging, target specific audiences, and make informed marketing decisions in your future campaigns.
  • Track Referral Sources: Keep track of the sources from which your backers are coming. Are they finding your campaign through social media, Indiegogo’s platform, external websites, or word-of-mouth? Understanding which channels are driving the most traffic and conversions helps you focus your marketing efforts in the right direction.
  • Utilize UTM Tracking: Implement UTM tracking codes in your campaign links to monitor the effectiveness of your various promotional channels and campaigns. This will help you measure the success of individual marketing efforts and determine which strategies are generating the most engagement and conversions.
  • Conduct A/B Testing: Experiment with different elements of your campaign, such as campaign page design, reward offerings, or marketing messages. A/B testing helps you identify which variations perform better and make data-driven decisions to optimize your campaign’s performance.
  • Monitor Social Media Engagement: Keep tabs on your campaign’s social media engagement, including comments, shares, likes, and mentions. Assess which posts or content types generate the most engagement and adapt your social media strategy accordingly.
  • Track Conversions and Funding Trends: Monitor the funding trends over time to identify periods of high or low activity. Analyze the conversion rates from page views to contributions to gauge the effectiveness of your campaign page and messaging. This information allows you to identify factors that may positively or negatively impact funding and make adjustments accordingly.
  • Collect and Analyze Backer Feedback: Pay close attention to the feedback and comments provided by your backers. This feedback can be invaluable in understanding their needs, concerns, and preferences. Analyzing this feedback allows you to make improvements to your campaign and deliver a better experience for your backers.
  • Adjust and Optimize: Based on the insights and data gathered, continually refine and optimize your campaign strategy. Make adjustments to your messaging, marketing channels, or reward offerings to better align with your backers’ preferences and maximize the impact of your campaign.

Continuous monitoring and analysis of your campaign’s performance provide valuable insights that can shape your decision-making and improve your future crowdfunding efforts. Regularly review and assess the data to identify areas for improvement and implement strategic adjustments to achieve your funding goals.



Launching a successful crowdfunding campaign on Indiegogo requires careful planning, strategic execution, and constant engagement with your audience. By following the strategies outlined in this guide, you can increase your chances of reaching your funding goals and turning your dreams into reality.

Choosing the right campaign type, setting realistic funding goals, and creating an engaging campaign video are essential steps in capturing the attention and interest of potential backers. Crafting a compelling campaign story and building a strong campaign page further solidify their connection with your project and motivate them to support it.

Leveraging Indiegogo’s marketing tools and promoting your campaign through social media channels allow you to reach a wider audience and generate buzz around your project. Engaging with potential backers and offering attractive rewards are key in attracting and retaining their support throughout the campaign.

Managing post-campaign fulfillment ensures that you deliver on your promises and provide a positive experience for your backers. Monitoring and analyzing campaign performance provides valuable insights that drive data-driven decisions and guide optimizations for future campaigns.

Remember, running a successful Indiegogo campaign is an iterative process. Don’t be afraid to experiment, learn from your experiences, and adjust your strategies along the way. Stay connected with your backers, provide regular updates, and express your genuine appreciation for their support.

By implementing the strategies outlined in this guide, you can navigate the crowdfunding landscape with confidence and increase your chances of achieving crowdfunding success on Indiegogo. Embrace the journey and enjoy the process of bringing your vision to life!

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