Fidelity: How To Turn On Robo Advisor



Welcome to the world of Fidelity, where you can take control of your financial future with the help of their innovative tools. One such tool is the Fidelity Robo Advisor, a digital investing platform designed to make investing easier and more accessible for everyone.

If you’ve ever found yourself overwhelmed or unsure about how to navigate the world of investing, the Fidelity Robo Advisor is here to assist you. Gone are the days of relying on traditional brokerage services or trying to decipher complicated investment strategies on your own. With the Fidelity Robo Advisor, the power of advanced technology and professional investment management is at your fingertips.

Now, you may be wondering, what exactly is a Robo Advisor? How can it benefit you and your financial goals? And, most importantly, how can you turn on Fidelity’s Robo Advisor to start harnessing its potential?

In this article, we’ll explore the answers to those questions and guide you through the process of activating Fidelity’s Robo Advisor. By the end, you’ll have a clear understanding of how this powerful tool can revolutionize your investment journey.

Whether you’re a seasoned investor looking for an efficient way to manage your portfolio or a beginner seeking guidance on where to start, Fidelity’s Robo Advisor caters to all levels of expertise. With its user-friendly interface and comprehensive features, it’s the perfect solution for those seeking a seamless investing experience.

So, buckle up and get ready to unlock the potential of Fidelity’s Robo Advisor. Let’s dive in and discover how this cutting-edge tool can empower you to achieve your financial goals with ease.


What is Fidelity?

Fidelity is one of the leading investment management companies in the world, offering a wide range of services and solutions to help individuals and institutions achieve their financial objectives. With a strong reputation for excellence and innovation, Fidelity has become a trusted name in the finance industry.

Founded in 1946, Fidelity has been serving millions of customers for over seven decades. They provide a comprehensive suite of investment products, including mutual funds, exchange-traded funds (ETFs), retirement accounts, and brokerage services. The company also offers a range of educational resources and tools to help investors make informed decisions.

What sets Fidelity apart from other investment firms is their commitment to customer-centric solutions and cutting-edge technology. Fidelity continually strives to create innovative platforms and services that empower individuals to take control of their financial future.

As a customer of Fidelity, you can access a vast array of investment options tailored to your specific needs and goals. Whether you’re planning for retirement, saving for a major life event, or simply looking to grow your wealth, Fidelity has a solution for you.

The expertise and knowledge of Fidelity’s team of investment professionals are unmatched. They employ a research-driven approach to identify potential investment opportunities and strategies that have the potential to deliver superior returns. Through diligent analysis and comprehensive market research, Fidelity aims to provide its customers with access to high-quality investments.

Furthermore, Fidelity prioritizes transparency and integrity in its operations. They strive to provide clear and accurate information to their customers, enabling them to make well-informed decisions. Fidelity is dedicated to maintaining the highest ethical standards and putting the interests of their customers first.

In summary, Fidelity is a renowned investment management company with a long history of delivering exceptional services and solutions. With their commitment to customer-centricity, technological innovation, and investment expertise, Fidelity is an ideal partner for individuals and institutions seeking to achieve their financial goals.


What is a Robo Advisor?

A Robo Advisor is a digital platform that combines advanced technology and automated algorithms to provide personalized investment management services. These platforms offer a convenient and cost-effective way for individuals to invest their money without the need for extensive financial knowledge or the involvement of a traditional human advisor.

With a Robo Advisor, you can automate the investment process, from portfolio construction to rebalancing and monitoring. The algorithms used by Robo Advisors analyze your financial goals, risk tolerance, and time horizon to recommend a suitable investment portfolio.

The main advantage of using a Robo Advisor is the accessibility and affordability it brings to the world of investing. Traditional financial advisors often require a high minimum investment, making their services out of reach for many individuals. In contrast, Robo Advisors typically have lower account minimums and charge lower fees, making investing more accessible to a wider audience.

Another benefit of Robo Advisors is the ability to automate investment strategies and quickly adjust them as market conditions change. These platforms use complex algorithms to ensure that your portfolio remains diversified and aligned with your goals. Robo Advisors also provide regular portfolio maintenance, automatically rebalancing your investments based on predetermined criteria to maintain your desired asset allocation.

In addition to portfolio management, Robo Advisors also offer a range of features and tools to assist investors. These can include goal-setting capabilities, tax optimization strategies, and educational resources to enhance your understanding of investing concepts.

While Robo Advisors automate many aspects of investment management, it’s important to note that they typically still offer access to human advisors when needed. This hybrid approach combines the best of both worlds, combining the efficiency of technology with the personal touch and expertise of human professionals.

In summary, a Robo Advisor is a digital platform that harnesses advanced technology and algorithms to provide convenient and cost-effective investment management services. It offers accessibility, affordability, and automation, making it an attractive option for individuals looking to optimize their investment strategies and achieve their financial goals.


Benefits of Using a Robo Advisor

Using a Robo Advisor can provide numerous advantages for investors of all levels of experience and knowledge. Here are some of the key benefits of utilizing a Robo Advisor for your investment needs:

  1. Accessibility: Robo Advisors have relatively low minimum investment requirements, making investing accessible to a wider range of individuals. Whether you are a beginner or have limited funds to invest, a Robo Advisor can help you get started on your investment journey.
  2. Cost-effectiveness: Traditional financial advisors often charge high fees, which can eat into your potential returns. Robo Advisors typically have lower fees, making them a more cost-effective option for investment management. This means more of your money can be put to work for you rather than being paid in fees.
  3. Automation: With a Robo Advisor, you can automate various aspects of your investment management. The platform takes care of portfolio construction, rebalancing, and monitoring, saving you time and effort. This automation ensures that your investments are regularly reviewed and adjusted according to your goals and risk tolerance.
  4. Objective Recommendations: The recommendations provided by Robo Advisors are based on algorithms and data-driven analysis. These recommendations are free from the biases and emotions that can often influence human advisors. This objectivity can help you make rational investment decisions aligned with your goals and risk appetite.
  5. Diversification: Robo Advisors commonly use Modern Portfolio Theory and sophisticated algorithms to build diversified investment portfolios. They allocate your investments across different asset classes and securities, helping to reduce risk and enhance potential returns. Diversification is an essential strategy to prevent over-reliance on a single investment and spread risk across multiple investments.
  6. Transparency: Robo Advisors provide clear and transparent information about their investment strategies, fees, and performance. You have access to real-time updates on your portfolio’s performance and can easily track your investments. This transparency fosters trust and enables you to make informed decisions about your financial future.
  7. Educational Resources: Many Robo Advisors offer educational resources, including articles, videos, and interactive tools, to enhance your financial knowledge. These resources can help you better understand important investing concepts and improve your overall investment literacy.

As with any investment service, it is important to carefully consider your individual needs and preferences before using a Robo Advisor. While these platforms offer many advantages, they might not be suitable for everyone. However, for those seeking cost-effective, accessible, and automated investment management, a Robo Advisor can be an excellent option.


How to Access Fidelity’s Robo Advisor

Accessing Fidelity’s Robo Advisor is a straightforward process that allows you to tap into the benefits of automated investment management. Here’s a step-by-step guide on how to get started:

  1. Create a Fidelity Account: If you don’t have an existing account with Fidelity, you’ll need to create one. Visit the Fidelity website or download their mobile app to begin the account creation process.
  2. Provide Your Information: During the account setup, you’ll be asked to provide your personal information, including your name, address, Social Security number, and employment details. Fidelity uses this information to comply with regulatory requirements and ensure the security of your account.
  3. Complete the Risk Assessment Questionnaire: Fidelity’s Robo Advisor uses a risk assessment questionnaire to understand your financial goals and risk tolerance. This questionnaire helps determine the optimal investment portfolio for your needs. Answer the questions honestly and accurately for the best results.
  4. Review and Accept the Terms and Conditions: Before gaining access to Fidelity’s Robo Advisor, you’ll need to review and accept the terms and conditions associated with the platform. Ensure that you carefully read and understand the terms before proceeding.
  5. Agree to the Investment Management Agreement: As part of using Fidelity’s Robo Advisor, you’ll need to agree to the Investment Management Agreement. This agreement outlines the terms and conditions for the management of your investment portfolio by Fidelity’s automated system.
  6. Set Up Your Funding Account: To fund your investment, you’ll need to link a funding source to your Fidelity account. This could be a bank account or an existing Fidelity account. Follow the instructions provided to link your funding account securely.
  7. Verify Your Identity: As a security measure, Fidelity may require additional verification of your identity. This might involve providing documentation such as a driver’s license or passport. Follow the instructions given to complete the verification process.

Once you’ve completed these steps, you will have successfully accessed Fidelity’s Robo Advisor. The platform will utilize the information you provided to recommend a suitable investment portfolio, aligned with your goals and risk tolerance.

Remember that Fidelity’s Robo Advisor is designed to provide automated investment management, but you can always reach out to Fidelity’s customer service team for assistance or seek professional guidance if you have specific questions or concerns.

Now that you know how to access Fidelity’s Robo Advisor, you’re ready to embark on your investment journey with ease and confidence.


Steps to Turn On Fidelity’s Robo Advisor

Activating Fidelity’s Robo Advisor is a simple process that allows you to start benefiting from automated investment management. Follow the steps below to turn on Fidelity’s Robo Advisor:

  1. Log in to Your Fidelity Account: Visit the Fidelity website or open the Fidelity mobile app and log in to your account using your username and password.
  2. Navigate to the Robo Advisor Section: Once logged in, navigate to the “Investing” or “Accounts” tab, depending on the layout of the Fidelity platform. Look for the Robo Advisor section or a similar label to access the automated investment management features.
  3. Select the Robo Advisor Option: Click on the “Robo Advisor” option to proceed with activating this service. You may be prompted to provide additional information, such as your risk tolerance or investment goals, during this step.
  4. Review the Recommendations: After providing the necessary information, Fidelity’s Robo Advisor will generate a series of recommended investment portfolios tailored to your preferences. Take the time to review these recommendations and select the one that aligns best with your financial goals.
  5. Confirm Your Selection: Once you’ve chosen a portfolio, click on the “Confirm” or “Accept” button to confirm your selection. This action signals your intent to activate Fidelity’s Robo Advisor with the chosen portfolio.
  6. Review and Sign Documents (If Required): Depending on your jurisdiction or account type, you may be required to review and sign documents related to using Fidelity’s Robo Advisor. Carefully read through these documents and electronically sign them, if necessary.
  7. Fund Your Account: To start investing with Fidelity’s Robo Advisor, you’ll need to fund your account. If you haven’t already linked a funding source, follow the prompts to link a bank account or use an existing Fidelity account for funding.
  8. Set Up Automatic Deposits (Optional): Consider setting up automatic deposits to regularly contribute to your investment portfolio. This feature allows you to automate your savings and take advantage of the power of compounding.
  9. Monitor Your Portfolio: Once you’ve turned on Fidelity’s Robo Advisor and funded your account, you can start monitoring the performance of your investment portfolio. Take advantage of the platform’s tools and resources to stay informed about your investments.

Remember, Fidelity’s Robo Advisor is designed to simplify and streamline the investment process for you. However, it’s important to regularly review and assess your investment strategy to ensure that it remains aligned with your goals and risk tolerance.

By following these steps, you’ll successfully activate Fidelity’s Robo Advisor and embark on a journey towards automated, efficient, and personalized investment management.


Setting Up Your Profile

Setting up your profile is an important step in utilizing Fidelity’s Robo Advisor effectively. Your profile contains essential information that helps the platform tailor its investment recommendations to your specific needs and preferences. Follow these steps to set up your profile:

  1. Personal Details: Begin by providing your personal information, including your name, contact information, and birthdate. Fidelity requires these details to ensure your account and investments are properly identified and secured.
  2. Financial Goals: Next, specify your financial goals. Are you saving for retirement, a down payment on a house, or a child’s education? Clearly define your objectives to guide the recommendations provided by Fidelity’s Robo Advisor.
  3. Risk Tolerance: Assess your risk tolerance by indicating how comfortable you are with potential fluctuations in the value of your investments. Fidelity will take this into account when suggesting suitable portfolios for you.
  4. Time Horizon: Determine your time horizon, which refers to the length of time you plan to invest your funds. Whether you have a short-term or long-term investment horizon, this information helps shape the appropriate investment strategy for your needs.
  5. Income and Expenses: Provide details about your income and expenses to give Fidelity a comprehensive understanding of your financial situation. This data allows the Robo Advisor to make informed recommendations that align with your financial capabilities.
  6. Other Profile Preferences: Fidelity may ask for additional information or preferences related to your investment strategy. For example, you may have specific preferences for socially responsible investments or certain industries you’d like to exclude from your portfolio.
  7. Review and Update: Regularly review and update your profile as your circumstances and goals evolve. Financial situations can change over time, so it’s essential to ensure that your profile remains accurate and reflects your current needs.
  8. Complete Additional Steps: Depending on your individual circumstances or the specific requirements of Fidelity, you may be prompted to complete additional steps or provide further documentation. Follow the instructions carefully to proceed with account setup successfully.

By setting up your profile accurately and providing the necessary information, you enable Fidelity’s Robo Advisor to create suitable investment recommendations tailored to your unique financial situation and goals.

Remember, your profile acts as the foundation for the investment strategy generated by the Robo Advisor. Regularly review and update your profile to ensure that you receive the most relevant and appropriate investment recommendations as your circumstances change.

Now that you have a clear understanding of how to set up your profile, you’re ready to move forward with utilizing Fidelity’s Robo Advisor to its fullest potential.


Linking Your Accounts

Linking your accounts is a crucial step in using Fidelity’s Robo Advisor effectively. By connecting your existing accounts, you enable the platform to provide a comprehensive view of your finances and make more informed investment recommendations. Follow these steps to link your accounts:

  1. Gather Account Information: Collect the necessary information for the accounts you want to link. This may include the account numbers, financial institution names, and any other required details.
  2. Navigate to the Link Accounts Section: Log in to your Fidelity account and navigate to the “Accounts” or “Profile” section. Look for an option or tab that allows you to link external accounts.
  3. Select the Account Type: Choose the type of account you want to link, such as a checking account, savings account, or brokerage account. Fidelity’s platform supports linking a range of account types from various financial institutions.
  4. Enter Account Information: Enter the requested account information accurately. This may include the account number, routing number, and other necessary details. Ensure the information provided is correct to establish a successful link.
  5. Confirm Account Ownership: Verify your ownership of the linked account. This step typically involves verifying microdeposits or providing additional authentication information as a security measure.
  6. Repeat for Additional Accounts: If linking multiple accounts, repeat the process for each account you want to add to Fidelity’s Robo Advisor. Ensure that you have all the necessary account information readily available for a smooth linking process.
  7. Monitor Linked Accounts: Once your accounts are linked, regularly review and monitor their status. Keep an eye on any transactions, transfers, or changes in your linked accounts to ensure accurate portfolio management.
  8. Update Linked Accounts (if needed): If there are any changes to your linked accounts, such as account closures or updates to account information, make sure to update this information in Fidelity’s Robo Advisor. Keeping your linked account information up to date ensures the accuracy of your investment recommendations.

By linking your accounts, Fidelity’s Robo Advisor can aggregate your financial information and provide a comprehensive overview of your assets. This allows the platform to offer personalized investment strategies and optimize your portfolio based on your complete financial picture.

Remember to take proper security measures when linking your accounts by using secure networks, updating passwords regularly, and being cautious of phishing attempts. Fidelity prioritizes the security of your linked accounts and utilizes industry-standard security protocols to protect your information.

Now that you understand the steps involved in linking your accounts, you can ensure that Fidelity’s Robo Advisor has access to the necessary information to provide you with the most accurate and tailored investment strategies.


Choosing a Portfolio

When using Fidelity’s Robo Advisor, one of the key steps is choosing a portfolio that aligns with your investment goals and risk tolerance. Fidelity offers a range of portfolios designed to suit different investor preferences. Follow these steps to select the right portfolio for you:

  1. Evaluate Your Risk Tolerance: Understand your comfort level with risk. Consider factors such as your investment timeline, financial goals, and personal inclination. Fidelity’s Robo Advisor offers portfolios with varying risk levels, from conservative to aggressive, allowing you to choose a strategy that matches your risk tolerance.
  2. Review Portfolio Characteristics: Assess the portfolio characteristics and investment strategies of the options presented to you. Evaluate factors such as the asset allocation, diversification, and underlying investments. Take note of any specific investment goals or themes that align with your interests or values.
  3. Consider Investment Objectives: Determine the investment objectives that resonate with your financial goals. Fidelity’s portfolios are designed to target specific objectives, such as long-term growth, income generation, or capital preservation. Select a portfolio that aligns with your desired investment outcomes.
  4. Assess Historical Performance: Review the historical performance of the portfolios to gain insights into their track record. Understand that past performance is not a guarantee of future results but can provide some indication of how the portfolio has performed relative to its benchmark and peers.
  5. Educate Yourself: Take advantage of the educational resources provided by Fidelity to learn more about the different portfolios and their investment strategies. Understand the underlying principles and investment philosophies guiding each portfolio to make an informed decision.
  6. Seek Professional Advice (if desired): If you feel unsure or would like additional guidance, consider seeking professional advice. Fidelity offers access to financial advisors who can provide personalized recommendations based on your specific needs and circumstances.
  7. Select Your Preferred Portfolio: After careful consideration, choose the portfolio that best aligns with your risk tolerance, investment objectives, and preferences.
  8. Track Your Portfolio Progress: Regularly monitor the performance of your chosen portfolio. Stay informed about market conditions, review periodic portfolio reports, and evaluate if any adjustments are necessary based on changes in your financial goals or risk appetite.

Remember that selecting a portfolio is not a one-time decision. As your circumstances and investment goals evolve, you can reassess and realign your portfolio choice accordingly. Fidelity’s Robo Advisor allows you to make adjustments as needed to ensure that your investment strategy remains in line with your changing needs.

By following these steps, you can confidently choose a portfolio through Fidelity’s Robo Advisor that aligns with your risk profile, financial goals, and investment preferences.


Reviewing and Confirming Your Selection

Reviewing and confirming your selection is a crucial step when using Fidelity’s Robo Advisor. Taking the time to carefully assess your chosen portfolio ensures that it aligns with your investment goals and risk tolerance. Follow these steps to review and confirm your selection:

  1. Thoroughly Review the Portfolio Details: Take a comprehensive look at the details of the selected portfolio. Understand the asset allocation, investment strategy, and underlying holdings. Consider how these factors align with your investment objectives.
  2. Analyze the Risk Profile: Evaluate the risk profile of the portfolio. Understand the potential upsides and downsides of investing in this particular strategy. Assess whether the risk level aligns with your risk tolerance and long-term financial goals.
  3. Consider the Investment Horizon: Review the recommended investment horizon for the portfolio. Determine whether the time frame matches your investment objectives. Ensure that the suggested time frame aligns with your financial plans and goals.
  4. Monitor the Diversification: Assess the diversification of the portfolio across different asset classes, sectors, and geographies. Evaluate whether the diversification approach aligns with your desired risk management strategy and investment preferences.
  5. Examine the Historical Performance: Review the past performance of the portfolio, understanding that it does not guarantee future performance. Assess how the portfolio has performed in different market conditions and compare it to relevant benchmarks or peer groups.
  6. Consider Rebalancing Benefits: Understand how the portfolio may be automatically rebalanced over time. Learn about the rebalancing frequencies and the methodology behind it. Determine if this aligns with your preference for maintaining the desired asset allocation.
  7. Seek Advice (if desired): If you have any doubts or concerns, seek advice from financial professionals. Consult with Fidelity’s customer service representatives or consider reaching out to a financial advisor to gain further insight and clarity.
  8. Confirm Your Selection: Once you have carefully reviewed and assessed all the relevant details, confirm your selection with confidence by clicking the appropriate confirmation button provided by Fidelity’s Robo Advisor.

Remember that reviewing and confirming your selection is an essential step to ensure that the chosen portfolio aligns with your investment objectives and risk tolerance. By taking the time to assess and analyze your selection, you can have peace of mind knowing that your investment strategy is tailored to your needs.

It’s important to note that investment portfolios should be regularly reviewed and adjusted as per changing market conditions or shifts in personal circumstances. Fidelity’s Robo Advisor provides features and tools to help you monitor and adapt your investment strategy over time.

By following these steps, you can effectively review and confirm your selection within Fidelity’s Robo Advisor, empowering you to make informed decisions about your investment portfolio.


Monitoring and Adjusting Your Portfolio

Monitoring and adjusting your portfolio is a crucial aspect of utilizing Fidelity’s Robo Advisor effectively. Regularly reviewing your investments allows you to stay informed about your portfolio’s performance and make any necessary adjustments. Here are important steps to monitor and adjust your portfolio:

  1. Stay Informed: Keep yourself updated on the market conditions and any factors that may impact your investments. Stay informed about economic trends, industry news, and changes in market dynamics that could affect your portfolio.
  2. Set Your Monitoring Frequency: Determine the frequency with which you’ll monitor your portfolio. This could be daily, weekly, or monthly, based on your preferences and the level of activity in your portfolio.
  3. Review Performance Metrics: Analyze your portfolio’s performance metrics, such as returns, allocation, and risk measures. Compare these metrics against your investment goals and benchmarks to assess how well your portfolio is performing.
  4. Assess Diversification: Evaluate the diversification of your portfolio and ensure that it remains aligned with your risk tolerance and investment strategy. Consider the weights of different asset classes, sectors, and geographies to ensure a well-diversified portfolio.
  5. Monitor for Rebalancing Opportunities: Keep an eye out for opportunities to rebalance your portfolio. Regularly revisit your asset allocation and determine whether it needs adjustment due to market conditions or changes in your risk tolerance.
  6. Consider Changes in Goals or Circumstances: Continuously reassess your financial goals and personal circumstances. If there are any significant changes, such as a new financial goal or a change in your risk appetite, consider adjusting your portfolio accordingly.
  7. Use Tools and Alerts: Take advantage of the tools and alerts provided by Fidelity’s Robo Advisor. These tools can help you track your portfolio’s performance, set notifications for specific events, and provide insights into potential adjustments.
  8. Utilize Professional Support: Seek professional support when needed. Fidelity offers access to financial advisors who can provide personalized guidance based on your specific needs and circumstances. Consult with them for expert advice on adjusting your portfolio.
  9. Make Adjustments Strategically: When making adjustments to your portfolio, do so strategically and with a long-term perspective. Avoid reacting to short-term market fluctuations or making impulsive decisions that may impact your investment strategy negatively.
  10. Document and Track Changes: Keep a record of any adjustments or changes you make to your portfolio. This helps in analyzing the effects of your decisions over time and ensures you maintain a clear history of your investment journey.

Remember that monitoring and adjusting your portfolio is an ongoing process. Regularly assess and adapt your investment strategy to ensure it remains aligned with your goals, risk tolerance, and changing market conditions.

By following these steps and actively monitoring your portfolio within Fidelity’s Robo Advisor, you can make informed decisions and optimize your investment strategy for long-term success.



Congratulations! You’ve now learned how to navigate and utilize Fidelity’s Robo Advisor to enhance your investment journey. By leveraging this powerful tool, you can benefit from automated investment management, accessibility, cost-effectiveness, and personalized recommendations.

Fidelity’s Robo Advisor offers a seamless and user-friendly platform to help you achieve your financial goals. From setting up your profile and linking accounts to choosing a portfolio and monitoring its performance, this digital investing solution empowers you to take control of your financial future.

With Fidelity’s Robo Advisor, you can have confidence in its algorithms and technology, which are designed to provide objective and data-driven recommendations. The platform’s automated capabilities allow for efficient portfolio management, rebalancing, and tracking, freeing up your time and energy for other important aspects of your life.

Remember, though Fidelity’s Robo Advisor leverages advanced technology, it also provides access to human advisors for additional guidance if needed. Whether you’re a beginner investor or an experienced one, Fidelity caters to your needs and offers the support you require.

As with any investment strategy, it’s important to periodically review and adjust your portfolio based on changes in your financial goals and market conditions. The ability to monitor and adjust your portfolio within Fidelity’s Robo Advisor ensures that your investment strategy remains aligned with your changing needs over time.

By taking advantage of Fidelity’s Robo Advisor, you can simplify and optimize your investment journey. Enjoy the benefits of accessible and cost-effective investing, personalized recommendations, and the peace of mind that comes with utilizing a trusted and established financial institution.

So, what are you waiting for? Activate Fidelity’s Robo Advisor, set up your profile, link your accounts, choose a portfolio, and start monitoring and adjusting your investments. With Fidelity’s Robo Advisor by your side, you can confidently navigate the world of investing and work towards achieving your financial aspirations.

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