Equals, a startup, has recently raised a $16 million Series A round and has taken the unusual step of breaking down its own pitch deck. The company’s mission is to enhance the capabilities of spreadsheets, rather than replace them entirely. The pitch deck is divided into two sections: a traditional pitch deck and a data deck, which provides a detailed breakdown of the company’s financials. This unique approach has garnered attention for its bright and bold design.
Key Takeaway
Equals’ pitch deck stands out for its innovative design and the comprehensive breakdown of financial data, showcasing a unique approach to presenting information to potential investors.
Design and Structure
The pitch deck is visually striking and well-designed, with a clear separation between the traditional pitch and the financial data. The deck covers essential elements such as the company’s mission, the problem it aims to solve, the product, traction, team, and the use of funds. The unique division into a pitch deck and a data deck provides a comprehensive overview of the company’s performance and future plans.
Three Notable Aspects
- Making it Real: Equals presents a compelling argument for its software by outlining various use cases, demonstrating the potential for success in a competitive market.
- Excel, but More Online: The company effectively communicates its product’s complexity in a simple statement, highlighting the value it offers to users.
- Mapping the Future: The product roadmap slide provides a top-level view of the company’s priorities, demonstrating a strategic approach to product development.
Areas for Improvement
- Be Mindful of Your Audience: The testimonials slide could be more effective in an investment pitch, with clearer attributions and recognizable references.
- Market Analysis: The deck lacks a dedicated slide for market size and go-to-market strategy, which are crucial for investors to understand the company’s growth potential.
- Use of Funds: The slide detailing the use of funds lacks specificity, and a more detailed breakdown would enhance transparency and build investor trust.
Overall, Equals’ pitch deck showcases a unique approach to presenting financial and strategic information. While the design and structure are commendable, there are opportunities to enhance the deck’s effectiveness in conveying key messages to potential investors.
