To watch the Wrangler National Finals Rodeo, you need to tune into The Cowboy Channel on cable or satellite TV, or subscribe to Cowboy Channel+ for streaming. The NFR is exclusively broadcast on The Cowboy Channel, with RFD-TV often providing a simulcast, through at least 2028.
How to watch the NFR on TV
The Cowboy Channel is the official TV broadcaster of the live event. RFD-TV often provides a simulcast of the live performances and additional coverage. You must subscribe to a cable or satellite provider that carries The Cowboy Channel or RFD-TV to watch on TV. Common channel listings for The Cowboy Channel include DISH Network: Channel 232, DIRECTV / DIRECTV Stream: Channel 603 (sometimes 603-1 HD), AT&T U-verse: Channel 566, and Verizon Fios TV: Channel 246. The Cowboy Channel is also available on selected packages from Spectrum, Xfinity (Comcast), Cox, Mediacom, and other regional cable systems. To verify your provider package, open your provider's current channel lineup, enter your ZIP code if the provider requires it, search for "Cowboy Channel", and confirm it is included in your exact package tier. Test your provider app or TV login before the first performance. Exact TV listings can vary slightly by provider, so always confirm the time in your local listings or on The Cowboy Channel schedule near showtime.
How to stream the NFR online with Cowboy Channel+
Cowboy Channel+ is the official streaming platform for the Wrangler NFR. You need to subscribe to Cowboy Channel+ to access the stream. With a Cowboy Channel+ subscription, you can watch all 10 rounds of NFR live, replay full performances and key moments on demand, stream additional PRCA and WPRA rodeos year-round, and access highlights, original shows, and archives of previous NFRs. There is no official, legal free live stream of the NFR.
How to listen to the NFR on radio and podcasts
Rural Radio 147 on SiriusXM offers nightly NFR coverage, western sports talk, and live updates from Las Vegas. NFR Extra, the official NFR podcast/radio show, features contestants and rodeo insiders, and episodes air on Rural Radio 147 and are available via major podcast platforms and NFRexperience. This is a great way to stay connected when you cannot watch the action live.
Attending the NFR in person
The Wrangler National Finals Rodeo typically runs for 10 days, with performances starting at 5:45 p.m. PT / 8:45 p.m. ET and lasting approximately 2.5-3 hours per performance at the Thomas & Mack Center in Las Vegas. To attend, purchase tickets in advance through official channels, as the event draws a large crowd and tickets can sell out quickly. Plan your travel and book accommodations near the venue early. Being there in person allows you to witness the remarkable skills of the competitors up close and enjoy the vibrant atmosphere.
Tips for watching the NFR at home
Enhance your viewing experience by setting up a comfortable space with good lighting and seating. Invite friends and family to join you, prepare snacks, and create a festive atmosphere. Engage on social media using NFR-related hashtags to share your excitement and connect with other fans. Familiarize yourself with the events and competitors to deepen your appreciation. Take breaks during longer performances to stay comfortable and focused throughout the 10-day event.
