It’s been a while since we’ve heard from Rodney Brooks, so we were pleased to hear from Robotdalen communications manager, Jessica Karlsson, about a recent keynote presentation he gave at their event.
Robotdalen is a Swedish robotics cluster enabling commercial success of new ideas and research within robotics and automation. On February 9 we arranged the event Robotics Innovation Challenge. One of the key note speakers at the event was Rodney Brooks, one of the world’s foremost roboticists and founder of the robot companies iRobot and Heartland Robotics.
It’s a short video but packed with the good stuff. He discusses why the world needs robots. He offers advice to academics on adapting from expensive, one-off research to the turn-key, mass-produced robot technologies that attract venture capital. He suggests robots today are about where the PC was in 1973, right on the verge of taking off. He points out that talking to venture capitalists about “killer apps” when discussing a robot business plan may not be a good idea. He gives a quick overview of the 14 failed business models iRobot went through before it was successful. And he offers the advice that historically in robotics, the intuitive solution is almost always wrong. You can see more videos from the conference on the Robotdalen YouTube channel.