Ugobe has instituted a new program aimed at softening the blow of the loss of a Pleo after the 90 day warranty period. They are calling it the Pleo Reincarnation Program. If a Pleo owner finds that their Pleo has developed a critical hardware problem after the 90 day warranty period, they can exchange their Pleo for another one at a reduced price. The unique part of the program is that Ugobe will copy Pleo's current internal state and "memories" over to the new unit; effectively transporting his personality over to the new unit.